Thesis
Branche werkstuk Manger Retail niveau 3/4
- Course
- Institution
Branche werkstuk over Perry Sport voor de opleiding Manager Retail niveau 3/4.
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Branchewerkstuk
Perry Sport
Kleding/ sport
Naam: Thijs Stokkerman
KLAS: CDMR3A
Studentnummer: 227246
Inleverdatum: 17-12-2021
,Inhoud
Inleiding..................................................................................................................................................2
Hoofdstuk 1: Kennis maken met de branche..........................................................................................3
1.1 inleiding........................................................................................................................................3
1.2 Beschrijving van de branche.........................................................................................................3
1.3 Trends, productontwikkelingen....................................................................................................5
1.4 Duurzaam en ondernemen...........................................................................................................7
Hoofdstuk 2: Consumentenmarketing en media in de branche.............................................................8
2.1 Inleiding........................................................................................................................................8
2.2 Websites.......................................................................................................................................8
2.3 Consumentenmarketing...............................................................................................................8
2.4 Social media..................................................................................................................................9
2.5 Vlogger en bloggers......................................................................................................................9
2.6 Mediavormen.............................................................................................................................10
Hoofdstuk 3: Marketingmix van het bedrijf..........................................................................................10
3.1 Inleiding......................................................................................................................................10
3.2 Winkelformule en concurrentie..................................................................................................11
3.3 Promotie.....................................................................................................................................11
3.4 Presentatie: Huisstijl...................................................................................................................12
3.5 Presentatie: Winkelexterieur......................................................................................................13
3.6 Presentatie: Winkelinterieur.......................................................................................................14
3.7 Presentatie: Presentatieplan en schappenplan..........................................................................15
3.8 Presentatie: Presentatievormen.................................................................................................16
3.9 Plaats..........................................................................................................................................19
3.10 Personeel..................................................................................................................................19
3.11 Prijs...........................................................................................................................................20
3.12 Product.....................................................................................................................................22
Hoofdstuk 4: Het assortiment..............................................................................................................22
4.1 Inleiding......................................................................................................................................22
4.2 Assortimentsopbouw..................................................................................................................22
4.3 Seizoenartikelen en/ of trendartikelen.......................................................................................23
4.4 Koopmotief en consumentengedrag..........................................................................................23
4.5 Artikelgroep 1.............................................................................................................................24
4.6 Artikelgroep 2.............................................................................................................................26
Conclusie..............................................................................................................................................28
1
, Bibliografie...........................................................................................................................................29
Inleiding
Bij dit werkstuk ga ik het hebben over kleding/ sport branche en hiervoor ga ik de winkel Perry Sport
gebruiken omdat ik hier al stage heb gelopen en inmiddels veel over te weten ben gekomen. Bij de
Perry Sport verkopen ze vooral kleding en dit in erg veel verschillende soorten en maten dus vind ik
het erg belangrijk dat je hier veel kennis over hebt als verkoper.
In dit hoofdstuk ga ik het hebben over de kennismaking met de branche, de consumentenmarketing
en media in de branche, de marketingmix van het bedrijf en tot slot het assortiment.
2
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