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Samenvatting marketing
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samenvatting marketing
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Marketing samenvattingKlassieke marketing
Klassieke stappen
Stap 1. analyse
Stap 2. strategie
Stap 3. tactiek
Stap 4. implementeren
Stap 1 Analyse
ABCD analyse
A Afnemers
B Bedrijfstak
C Concurrenten
D Distributie
7S model
Structuur
Strategie
Systeem
Stijl van management
Staf
Sleutelvaardigheden
Significante waarden
SWOT
Sterktes
Zwaktes
Kansen
Bedreigingen
Stap 2 Strategie
Ansoff
Marktpenetratie
Productontwikkeling
Marktontwikkeling
Diversificatie
Treacy en Wiersema
Actueel profiel
Gewenst profiel
Stap 3 Tactiek
, 4P’s
Prijs: tarieven
Plaats: distributie
Product: assortiment
Promotie: reclame
Stap 4 implementeren
Implementatie
Plan what are we going to do
Do let’s do what we said!
Check have we met our expectations
Act do we need any changes? Where do we go from here?
Deel 1 onderbouwing
Double Diamomd
Schijf van 5
Experimenteren
Creëeren
Maken van prototypes
Feedback verzamelen
Visualiseren
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