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Business Management TIO Utrecht, Africa
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This document investigates the possibilities of doing business in Africa.
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International ManagementName: Lotte van `t Veer
Class: IBMe2
Lecturer: M. Vloemans
Date: 03-04-2022
1
,Inhoud
Preface...................................................................................................................................................4
Management Summary..........................................................................................................................5
What opportunities are open for GOGO to go global and start a collaboration with the African
company 'Glocal'?...........................................................................................................................5
Cultural Differences............................................................................................................................7
Organizational Differences.................................................................................................................7
Leadership Styles................................................................................................................................8
Business Model...................................................................................................................................8
Multicultural Team.............................................................................................................................8
Ethics and Social Responsibility..........................................................................................................9
What are the threats for GOGO for going global and starting a partnership with the?......................9
African firm Glocal?............................................................................................................................9
Conclusion..........................................................................................................................................9
Assignment Week 2..............................................................................................................................10
Starting a business in Afrika..............................................................................................................10
Essential elements for doing business abroad..................................................................................10
Country Choice.................................................................................................................................11
Global Mindset.................................................................................................................................11
Making the right decision.................................................................................................................11
Dutch companies who have gone global..........................................................................................12
Assignment week 3...............................................................................................................................12
Cultural differences between the Netherlands and Africa................................................................12
Nigeria..............................................................................................................................................12
Assignment week 4...............................................................................................................................13
Hofstede...........................................................................................................................................13
Lewis.................................................................................................................................................15
Impact on organizing the business...................................................................................................15
Assignment week 5...............................................................................................................................16
Management decisions.....................................................................................................................16
Management model.........................................................................................................................16
Assignment week 6...............................................................................................................................16
Working together.............................................................................................................................16
Members Management team...........................................................................................................16
The first meeting..............................................................................................................................17
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, Assignment week 7...............................................................................................................................17
Leadership style................................................................................................................................17
Advise...............................................................................................................................................17
Balance between task and relationship............................................................................................18
Leadership behavior.........................................................................................................................18
Assignment week 8...............................................................................................................................18
The first meeting..............................................................................................................................18
Motivating the African counterparts to speak..................................................................................18
Create Trust......................................................................................................................................19
Expertise...........................................................................................................................................19
Equality.............................................................................................................................................19
How to solve a problem?..................................................................................................................19
Assignment week 9...............................................................................................................................20
Organizational development............................................................................................................20
Implementation tactics.....................................................................................................................20
Assignment week 10.............................................................................................................................21
Paying attention to ethics and social responsibility is as important as profits and costs..................21
Ethical and social actions affect financial performance (describe how this can work......................21
for your business).............................................................................................................................21
Companies are beginning to measure nonfinancial factors that create value..................................21
Consumers pay attention to a company’s ethics and social responsibility.......................................21
References............................................................................................................................................22
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