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Summary EI Man 214 Chapter 10
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Chapter 10 of prescribed textbook
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EI Man 214 Chapter 3
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EI Man 214 Chapter 9
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Ei man 214: Chapter 10: networking and supportWhat is networking
o Process of meeting people, building relationships that can benefit all those involved, sharing
information & ideas and getting one’s business on the map
o Art of making & using contacts. The goal of networking is to create a pool of people & info that
can directly increase the quality of your product or service
What are networks
o Networks are patterned, beneficial relationships between individuals, groups or organization that are
used to secure critical economic & non-economic resources needed to start & manage a business
Types of networks
Networking benefits
o Group or joint marketing of products
o Group or joint buying of input materials & services
o Joint tendering or bidding on contracts
o Sharing of information on new markets & opportunities
o Sharing of containers when exporting
o Using members of networks as suppliers or distributors
o Obtaining advice & info from members of network who can play mentoring role for new
businesses
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