Description:
- Test bank with practice exam questions and their answers
- Compatible with different editions (newer and older)
- Various difficulty levels from easy to extremely hard
- The complete book is covered (All chapters)
- Questions you can expect to see: Multiple choice questions, Pr...
Chapter 01
Overview of Marketing Multiple Choice Questions 1. Basic necessities of life, such as food, clothing, shelter, or safety are referred to as: A. demands.
B. wants.
C. exchanges.
D. desires.
E. needs.
A feeling of physiological deprivation of the basic necessities of life, such as food, clothing, shelter, or safety is a need. Understanding and satisfying consumer needs and wants is fundamental to marketing success. Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-01 Define the role of marketing and explain its core concepts.
Topic: 01-02 Marketing Is About Satisfying Customer Needs and Wants 2. Which one of the followings is NOT true about marketing? A. Marketing can help create value
B. Marketing always entails an exchange
C. Marketing is always performed by an organization
D. Marketing is about satisfying customer needs and wants
E. Marketing requires product, price, place, and promotion decisions
Marketing can be performed by both individuals and organizations Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Moderate
Learning Objective: 01-01 Define the role of marketing and explain its core concepts.
Topic: 01-01 What Is Marketing? 3. The particular way in which a person chooses to satisfy the requirement for any of the basic necessities of life is a(n): A. demand.
B. want.
C. exchange.
D. necessity.
E. need.
The particular way in which a person chooses to satisfy the requirement for any of the basic
necessities of life is a want. Marketing is about satisfying customer needs and wants. Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-01 Define the role of marketing and explain its core concepts.
Topic: 01-02 Marketing Is About Satisfying Customer Needs and Wants 4. A non-governmental organization provides food and shelter to homeless people. Food and shelter are included in the definition of: A. demand.
B. want.
C. exchange.
D. necessity.
E. need.
Food and shelter are included in the definition of need. The basic necessities of life, such as food, clothing, shelter, or safety refer to needs. Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Moderate
Learning Objective: 01-01 Define the role of marketing and explain its core concepts.
Topic: 01-02 Marketing Is About Satisfying Customer Needs and Wants 5. In the context of understanding consumer needs and wants, which of the following is true
of wants? A. They are the basic necessities, such as food, clothing, shelter, and safety.
B. They are similar for all individuals.
C. They do not vary across cultures.
D. They do not influence people's buying behaviour.
E. They are shaped by a person's knowledge, culture, and personality.
A want is the particular way in which a person chooses to fulfill his or her need, which is shaped by the person's knowledge, culture, and personality. Understanding and satisfying consumer needs and wants is fundamental to marketing success. Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Moderate
Learning Objective: 01-01 Define the role of marketing and explain its core concepts.
Topic: 01-02 Marketing Is About Satisfying Customer Needs and Wants 6. Human beings require clothes to cover their bodies. Some of them may wear designer clothes, while others may pick up clothes from the flea market. This example illustrates different ways to satisfy a basic requirement of life and describes the concept of a(n): A. demand.
B. want.
C. exchange.
D. necessity.
E. need.
This example illustrates different ways to satisfy a basic requirement of life and describes the concept of a want. The particular way in which a person chooses to satisfy the requirement for any of the basic necessities of life is a want. Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Moderate
Learning Objective: 01-01 Define the role of marketing and explain its core concepts.
Topic: 01-02 Marketing Is About Satisfying Customer Needs and Wants
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller TestBanks2022. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $28.99. You're not tied to anything after your purchase.
