Exam (elaborations)
Exam (elaborations) MNM3712 - Customer Relationship Management (MNM3712)
- Course
- Institution
Exam (elaborations) MNM3712 - Customer Relationship Management (MNM3712)
[Show more]
Seller
Follow
tralphmasiwa52
Reviews received
Content preview
MNM3712ASSIGNMENT 2
SEMESTER 1
YEAR 2022
, ASSESSMENT 2
Question 1
Design an after-sales survey consisting of five questions that Gary Rom can use to measure customer
satisfaction. Explain to Gary Rom's management why you have included each question and what you
hope to achieve or understand from the customer responses. [10]
After Sales Survey
Question 1. How long have you been a client of Gary Rom's Hair Dressing ?
Explanation : Such question is very important to Rom's management because it measures the
satisfaction of clients . If a client has been using their service for a long time , it certainly means one is
really in good books with the service provider . A client who has been treated badly will never come
back again . Your customers' opinions and feedback are two of the most important factors that validate
important decisions within your business, catalyzing your business’s sustainability and growth.
Question 2. Which alternatives did you consider before choosing Gary Rom's Hair Dressing ?
Explanation : This question is also very important to Gary Rom's management because once clients
know that they offer best services , they will be in a position to keep up the good work especially on
improving service delivery strategies .Their opinions also shape the customer lifecycle. If you don’t know
what your customers think, you have a lower chance of retaining them, delighting them, and enticing
them to make future purchases.
Question 3. How often do you come for our services at Gary Rom's Hair Dressing?
Explanation : The question is ideal to the Gary Rom's management as it reflect on the rate at which
people demand their service . Good customer care attracts more clients . Good customer care involves
looking after customers to best ensure a delightful interaction and satisfaction with a business as well as
its goods, services, and brand. Instead of just making a sale, good customer care ensures that customers
are cared for, their needs are listened to, and they get help in finding the right solution. This question
measures the motivation and power of influence from Gary Rom's management .
Question 4. What are your favourite three hair styles which Gary Rom's Hair Dressing is the best at ?
Explanation : The question is important to Gary Rom's management as it seems to evaluate the variety
of hair styles offered ,are they convincing people to keep on coming . If yes ,it means the service
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller tralphmasiwa52. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $11.50. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
77254 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now