Sustainability Marketing & Communication (77644K022Y)
Summary
Summary Sustainability Marketing & Communication FULL NOTES + ASSIGNMENTS
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Course
Sustainability Marketing & Communication (77644K022Y)
Institution
Universiteit Van Amsterdam (UvA)
Your complete survival guide to the elective Sustainability Marketing & Communication!
Includes all notes from the classes, all assignments WITH FEEDBACK and reading summaries.
All you need for a 7.5+ !
Tutorial 8: Guest Lecture – Corporate Social Responsibility ................................................. 76
Tutorial 9: From Green to Transformative Marketing ............................................................ 80
Tutorial 10: Audience Worldviews and Segments .................................................................. 89
Tutorial 11: Communication Plan Pitches I ............................................................................ 94
Tutorial 12: Guest Lecture – Digital Sustainability ................................................................ 95
Tutorial 13: Communication Plan Pitches II ......................................................................... 101
Tutorial 14: Public Debates ................................................................................................... 102
Tutorial 15: From Participation to Co-Creation .................................................................... 106
Individual Communication Plan Paper .................................................................................. 110
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, UNIVERSITY OF AMSTERDAM SUSTAINABILITY MARKETING
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