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4 OPS lecture 1 notes
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All notes from the first lecture of 4 Operations year 1
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4 OPS Hoorcollege 1Het plannen van een vlucht
Aviation markets & products
Cost effective production
Of the right product
For the right market
Success in Commercial Aviation is based on Consumer marketing success
Aviation markets consists of passengers with needs
Passengers reason to travel define their needs
Three groups of passengers needs
Passengers who need to travel (Business)
Passengers who want to travel (VFR)(EVFR)
Passenger who like to travel (Leisure)
Business traveller
Travel is work
The business pays the travel
Travels often (Alone)
Single destination/single continent/global
The VFR traveller/ The EVFR traveller
Travel is necessary
Passenger or relatives pays the travel
Travels regular (With family members)
Single/Selected destinations
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