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Class notes Cultural and Visual Analysis (CVA)

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Class notes on how to analyze most cultural and visual media artifacts including the communication model, paintings and print, photography, film and movies, digital media (like social media or video games), and public spaces

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  • April 23, 2022
  • 30
  • 2021/2022
  • Class notes
  • Jacquelyn hylkema
  • All classes
avatar-seller
330-08-2021


the communication
model
ANALYSES : MODES & FASHIONS through time
-


Early Modern

↳ classical themes
revisiting +
approaches et :
greens

↳ 1550 : 1st cultural
starts v1 Giorgio Vasari ← modern book abt constructs in



lwestern tradition )
biographical way
↳ focus → does it look real ? (realism illusionism)
technique
quality
+
on +




-




18th century
↳ schools
conoseivr ,
- knowing ABOUT art → styles , -1 periodization

style + technique
elitist → rich white male conoseuir



Johan Joachim Winckelmann (1717-1768)
19th
Century
.




×
"
↳ of
ian a wave new countries + tribes + nationalist movements

national narratives 4 nation states

"
↳ rise of
"
Artist -
Genius narrative that defines the nation

↳ art
"
Arise "
rich
ppl buy from their


20th
↳ forensics
century
c-
) i


+
materiality ( technique again)
↳ Genius or fake ?

↳ art abt & value
authenticity
t money

↳ the cultural
sign in
society → construct =
multiple sighs

↳ ferdinand de Saussure -
semiotics
*
↳ Aby Warburg iconology
-





structuralism ( Marxist cultural analysis
iconology #


↳ object focused analysis




, ↳ societal interest -
the wider context societal relevance
,




↳ high -
low culture

↳ interdisciplinary

patterns , structures
, dynamics, mechanisms


Post-structuralism ( after 1960 )






highly theoretical ,
doesn't show object be /



↳ all abt deconstruction , discourse +
subject -

object relationships
↳ new focal points +
specializations : Queer studies benders , cultural Materialism
, , ,




Black S .
postcolonial s .


,

today !



-4 materiality + forensics


decolonizing art
,
art histories +
heritage

returning stolen art

↳ art
how to showcase →
storytelling
↳ re -

definition , rethinking ,
how to present ,
where it

belongs
postmodern themes structuralist
↳ ,
more
approaches
-4
iconology 2.0




THE COMMUNICATION MODEL
Meaning / 11-1


=
message
has ✓
Patron (
stakes) → Maker → construct → Mediator / Locus ("
Frame
"
) → viewer / Subjective)
A N H projecting
brings context statues , refraining , own context
how it will be recreated on construct
changing

context
existing images ,/ tropes / traditions / etc

=
genres ,
.




narrative
materially
*
image , ,



* be the
anything can brought into meaning

* there of
for every agent , are
many diff contexts involved in the production meaning

, 3- 09 2021
-




DISCOURSE I : model ,


context &
meaning
DISCOURSE : network of Wh / every construct Every that network
meaning in is a node . node in



-




Knowledge = discourse impacts w/
varying degrees , other nodes .




Power
'




= institutions =/ discourse


↳ I control
generate discourse



development





discourses ,
studying
When 4
allow
change +




Approaching Images in terms of Discourse :


1).
Make sure that they relate to that particular discourse


↳ always study image very carefully + research its maker
,
creation +
contemporary
& Also
reception their context . check whether image reception might have shifted


2) Be aware of your own cultural
subjectivity * the
misunderstandings it can create


3) When
working w/ Secondary ( academic ) texts
,
be aware of author 's cultural
subjectivity
ex : their
agenda


FOOD



dishes -1
recipes = cultural constructs, as are the ways of how we
prepare
food +
eat it


related to /
part




of other subjects + discourses

:


all this affects how food is visualized & written abt

-

Food still lifes :


Banketje ( little Banquet)

↳ ☒ anitas
(↳ religious

,
moral


Memento Mori → remember life is transient

Food the Other
"

America
"
Collaert





& ex :
by Adriaan


* Orientalism 119781 by Edward said

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