Chapter 3—The Environment of Marketing Channels.QUESTIONS AND ANSWERS..
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Course
MCQ
Institution
MCQ
MULTIPLE CHOICE
1. For channel managers, which of the following is a variable in the external environment?
a. C
b. emerging competitors
c. birth rates
d. inflation rates
e. annual sales revenues ANS: E
2. For the channel manager, the external environments can be ranked, from most important...
1. For channel managers, which of the following is a variable in the external environment?
a. interest rates
b. emerging competitors
c. birth rates
d. inflation rates
e. annual sales revenues
ANS: E
2. For the channel manager, the external environments can be ranked, from most
important to least important, as:
a. economic, competitive, sociocultural, technological, legal.
b. legal, competitive, technological, economic, sociocultural.
c. economic, legal, competitive, technological, sociocultural.
d. there is no single sequence for all industries at all times.
e. all are equally important.
ANS: D
3. The channel manager must analyze the external environment in terms of its impact on:
a. target markets.
b. facilitating agencies.
c. intermediaries.
d. all channel participants.
e. retailers and brokers.
ANS: D
4. Adam Page, channel manager at Wood Products, Inc., read in this morning’s paper that
two large Midwest furniture retailing chains had merged. Page needs to recognize the
potential impact of this change in the external environment on all of the following except:
a. Wood Products, Inc.
b. public warehouses, trucking firms, and other Midwest facilitating agencies.
c. all Midwest furniture retailers.
d. consumers.
e. the change in interest rates on business loans.
ANS: E
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, The Environment of Marketing Channels
5. According to the text, the most visible or obvious environmental force affecting
managers in all kinds of business and nonbusiness organizations has been:
a. economic environment.
b. sociocultural environment.
c. competitive environment.
d. legal environment.
e. technological environment.
ANS: A
6. In the 1990s it was said about recessions that:
a. there would be more recessions in the future and they would be more severe than
past recessions.
b. information technology could be used to warn businesses of potential economic
slowdowns and companies could make adjustments.
c. although there would no longer be any recessions, the new economy would
experience more depressions.
d. the business cycle of ‘boom’ and ‘bust’ would be more rapid.
e. economic slowdowns could be diverted by increasing interest rates and decreasing
inflation.
ANS: B
7. To deal with inflation and recession, channel managers should do all of the
following except:
a. take responsibility for helping intermediaries weather the situation.
b. have contingency plans prepared to implement when economic conditions warrant.
c. increase spending on advertising.
d. use special trade promotions.
e. increase production and inventory.
ANS: E
8. The “official” definition of a recession among professional economists is:
a. one quarter of decline in GDP.
b. two consecutive quarters of decline in GDP.
c. three consecutive quarters of decline in GDP.
d. four consecutive quarters of decline in GDP.
e. Any three quarterly declines during a two-year period.
ANS: B
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