Unit 2: Research and planning a marketing campaign
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Unit 2: RESEARCH AND PLAN A MARKETING CAMPAIGN
Task 2: Explore approaches to product marketing nationally and internationally
P3: Explain the way in which a product is marketed in a given context.
The four Ps of marketing are the most important aspects of selling a product or service. They
are a product, price, place, and promotion. Companies utilize the 4 Ps to figure out just what
their customers want from them, how their value proposition fulfils or fails to satisfy those
demands, how their product or service is viewed in the market, how they differentiate
themselves from their rivals, and how they engage with their consumers.
Promotional mix
The Promotion Mix is a combination of several promotional methods used by a company to
develop, sustain, and expand demand for goods and services. The fourth of the four P's of
Marketing Mix is promotion, which relies on raising client understanding and convincing
them to buy an item. Advertising, personal selling, sales promotion, public relations, and
direct marketing are all part of the promotion mix.
Advertising
Any paid type of non-personal display and promotion of products and services by the
specified sponsor in return for a premium is referred to as advertising. The marketer attempts
to create a pull strategy through advertising, in which the customer is encouraged to try new
products at least once. Consumers can be shown all of the goods details, as well as appealing
graphics, which will draw their focus and influence their buying choice. it can be advertised
through Broadcasting, newspapers, magazines, the web, pictures, audio, and other forms of
platforms.
Personal Selling
This is a typical approach of promotional tactic in which the salesperson engages with the
consumer personally by paying them a visit. It's a face-to-face encounter between a company
employee and a consumer with the goal of persuading the latter to buy a good. Personal
selling is just as crucial to customers as it is to businesses. Personal selling, on the other hand,
becomes more vital for uneducated and remote customers who do not have access to many
other sources of product knowledge. So it is a great way for a business to communicate there
product to a customer, who might have no idea of such a product.
Sales Promotion
The sales promotion is a set of short-term benefits given to clients in order to boost sales for a
specified period of time. In most cases, sales promotion programs are launched in the market
during holidays or at the closing of the year. Discounts, vouchers, return incentives,
giveaways, and other sales promotion techniques are just a few examples. The corporation
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