Summary
management BMO24306 samenvatting
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Summary of 43 pages for the course management and marketing BMO24306 at WUR (Goeie samenvatting)
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Samenvatting managementManagement lecture 1
= bonus opdr
What is an organisation?
- Goal orientation:
• An organisation has a specific purpose. Persoonlijke purposes kunnen verschillen van
die van de organisatie
- Division of labor/tasks
• An organisation has several people whose task activities are devided and linked
according to an intended pattern
- Permanent boundaries:
• Organisations have boundaries that allow for differentiating between the
organizational inner and outer world.
,Macro- environment:
PESTEL-analysis:
- P olitical
- E conomic
- S ocial
- T echnological
- E cological
- L egal
PESTEL-analysis is a tool that evaluates the effects of external influencing factors on your own
company.
,SWOT ANALYSE: analysis of the strength & weaknesses (of the competitors) → analysis of the
opportunities and threats (of the macro-environment) → strategic decisions
Stakeholders
= are all actors that have an interest in the organization and can either affect or be affect by its goals
decisions and actions
Stakeholder management steps:
1. Identifying relevant stakeholders (and their interest)
2. Evaluating stakeholders and their importance
3. Implementing measures towards specific stakeholder groups and single stakeholders
,
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