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History of Graphic Communication lecture notes
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Lecture notes for the History of Graphic Communication module in year 1
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History of Graphic CommunicationYear 1
Photography and graphic design
Photojournalism and the magazine:
Magazines began to become modern in the 1920s
Vu no 1928; the first magazine
All stories were visually lead
Important in the development of the photo magazine
Life magazine; started in 1930s
Photo magazines became highly popular
By the early 60s photojournalism is popular and is taught to
photographers
Modernism pt.2
Largely involving political and scientific ideas
The belief in a utopian society
Emphasis on materials and techniques
Rejected styles from before
Reaction against tradition
Form and function
Characteristics:
Use of red and black (primary colours)
Asymmetric layout
No centred typography
Sans serif typefaces; Gill Sans, Futura
All lowercase
Diagonal
Decoration:
Geometric shapes
Oversize page numbers
Disconnect between what modernist designers say and do
The outside of many books may be modernistic however, the inside is
more traditional
The modernistic approach to books fits better with magazines and
catalogues rather than novels
Modernism is not applied in an absolute way to everything
Was used a lot in propaganda
Swiss Design
Switzerland
Position and neutrality
Concrete art
Images are supported by text; text is supported by images. This mixture of
image and word is graphic design’s chief field of activity
Sachlich
Swiss graphic design is more conceptual
Up until 1960 the most common form of printing was the letterpress
Halftone is how u make a greyscale image if u only have black and white
Often simple concepts
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