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OE33b Portfolio Internationale Strategische Marketing
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PORTFOLIOInternationale Strategische Marketing
Wessel Buur
631477
Hogeschool Inholland Alkmaar
Business Studies
ALBSFVT2B
, Portfolio Internationale Strategische Marketing
Naam: Wessel Buur
Studentnummer: 631477
Klas: ALBSFVT2B
Hogeschool Inholland Alkmaar
Business Studies
Leerjaar 2 – semester 1
Module OE33 Internationale Strategische Marketing
Docent: Astrid de Jong
8 november 2020
,Voorwoord
In dit Portfolio zijn alle opdrachten van Internationale strategische Marketing verwerkt. Dit
vak is onderdeel van de opleiding Business Studies leerjaar 2 semester 1. Dit portfolio is
opgebouwd in 2 fases die bestaan uit verschillende opdrachten en een casus over
marktentreestrategie. Het portfolio wordt afgesloten met mijn gegeven feedback op Kars
Mönch
Ik wens u veel leesplezier!
Wessel Buur
20 december 2020, Sint Pancras
, Inhoud
Inleiding..................................................................................................................................................1
Fase 1: Ontdekken – Interne & Externe analyse.....................................................................................2
Internationaliseren algemeen............................................................................................................2
Markt..................................................................................................................................................5
Fase 2: Ontwikkelen – Strategie.............................................................................................................6
Doelgroep...........................................................................................................................................6
Positionering.......................................................................................................................................9
Entreestrategie – Arla Milky way Casus............................................................................................10
Fase 3: Organiseren – Implementatie...................................................................................................12
Product toegepast............................................................................................................................12
Prijs...................................................................................................................................................13
Plaats................................................................................................................................................14
Promotie...........................................................................................................................................15
Fase 4: Visie..........................................................................................................................................17
Feedbackformulier Deeltoets 1............................................................................................................19
Feedbackformulier Deeltoets 2............................................................................................................24
Beoordelingsformulier Internationale Strategische Marketing........................................................24
Opleiding: Business Studies..............................................................................................................24
Onderwijseenheid: OE33..................................................................................................................24
Toetsvorm volgens OER: AW............................................................................................................24
Ontvangen feedback Deeltoets 1.........................................................................................................28
Ontvangen feedback Deeltoets 2.........................................................................................................30
Bibliografie...........................................................................................................................................32
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