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DEVRY UNIVERSITY: KELLER GRADUATE SCHOOL OF MANAGEMENT NETW-583 Strategic Management of Technology Course Project: Toyota Technology Management Strategy Toyota Technology Management Strategy Introduction Technology-driven firms are driven by three critical and interrelated activities: planning, str...

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  • May 6, 2022
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TOYOTA TECHNOLOGY MANAGEMENT STRATEGY 1




DEVRY UNIVERSITY:
KELLER GRADUATE SCHOOL OF MANAGEMENT


NETW-583 Strategic Management of Technology


Course Project: Toyota Technology Management Strategy

, TOYOTA TECHNOLOGY MANAGEMENT STRATEGY 2

Toyota Technology Management Strategy

Introduction

Technology-driven firms are driven by three critical and interrelated activities: planning,

strategy, and operations. These activities are carried out within an organization for different

purposes and usually stem from different motivations. A major motivation for engagement in any

of the above activities is the need to obtain a competitive advantage over similar players in the

industry. Strategy, as dealt with in this paper, stems from the intent to create and manage long-

term direction for a given firm. For instance, a strategy may define a particular technology,

service, or a commodity that a given firm purposes to develop or modify to meet the demands of

the market (Fréry, 2006). Technology management, on a more specific exploration, involves the

definition of a new technology or modification of existing ones with the aim of reducing cost,

meeting new demands, increasing efficiency, and creating competitive advantages among other

motivations.

After the definition of a given technology, downstream events in management include the

development of assessment measures to determine feasibility, cost measures, resource

identification and allocation, development and maintenance, among other activities. In this case,

the technology being assessed is that of the vehicle-manufacturing industry, taking into

consideration Toyota Motors Company. The vehicle manufacturing industry is driven by

technology for manufacturing vehicle parts and assembling to come up with the finished

products for sale. As such, there are different dimensions of technology management that can be

explored within the industry. In this case, however, Toyota Motors Limited will be explored for

the development of technology strategies that deal with efficient fuel consumption and

environmentally friendly technology as regards the same.

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