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Liberty University BUSI 520 Quiz 1. Questions & Answers (Graded A)
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Liberty University BUSI 520 Quiz 1. Questions & Answers (Graded A)
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Liberty University BUSI 520 Quiz 1.Questions & Answers
Liberty University BUSI 520 Quiz 1. Questions & Answers
(Graded A)
Question 1
2 out of 2 points
Which of the new four Ps encompasses the old four Ps as well as a range of other
marketing activities that might not fit well into the old view of marketing?
Selected Answer: programs
Question 2
2 out of 2 points
Marketers at Johnny Inc. believe in putting their customers ahead of everything else. Their
products are carefully designed to meet customer requirements and the entire focus is on
achieving customer satisfaction. Johnny Inc. follows the concept in doing
business.
Selected Answer: marketing
Question 3
2 out of 2 points
The concept holds that consumers and businesses, if left alone, will ordinarily
not buy enough of the organization's products.
Selected Answer: selling
Question 4
2 out of 2 points
Soccer's World Cup is promoted aggressively to both companies and fans. This is an
example of marketing a(n) .
Selected Answer: event
Question 5
2 out of 2 points
Chipotle engages customers through Facebook, Twitter, and other social media via its
grassroots "Food with Integrity" digital strategy, which puts the focus on what it sells and
where it comes from. These are examples of media.
Selected Answer: owned
Question 6
2 out of 2 points
Webmax Inc. produced and marketed cameras. After considerable research
and
development, they developed a new digital camera that had an array of new features.
Webmax was so sure about the new offering that they even reduced their marketing budget.
What sort of orientation does Webmax have toward the marketplace?
, Selected Answer: product orientation
Question 7
2 out of 2 points
Which of the following reflects the "people" component of the marketing
mix? Selected Answer: the internal marketing of the firm
Question 8
0 out of 2 points
The actual and potential rival offerings and substitutes that a buyer might consider are
referred to as the .
Selected Answer: marketing environment
Question 9
2 out of 2 points
As economies advance, a growing proportion of the economy's activities focuses on the
production of .
Selected Answer: services
Question 10
2 out of 2 points
The ultimate outcome of relationship marketing is a unique company asset called the
, consisting of the company and its supporting stakeholders.
Selected Answer: marketing network
Question 11
2 out of 2 points
Angelo made the decision to outsource the software components of his consulting company
so he could focus on the company's , which are sources of competitive advantage,
make a contribution to perceived customer benefits, have application in a wide variety of
markets, and are difficult to imitate.
Selected Answer: core competencies
Question 12
2 out of 2 points
Which of the following is an example of intensive growth?
Selected Answer: a company improving sales by integrating
backward
Question 13 2 out of 2 points
Core competencies tend to refer to areas of special technical and production expertise,
whereas tend to describe excellence in broader business processes.
Selected Answer: distinctive capabilities
Question 14
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