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Liberty University BUSI 520 Quiz 4. Questions & Answers
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Liberty University BUSI 520 Quiz 4.Questions & Answers
, Liberty University BUSI 520 Quiz 4. Questions &
Answers (Graded A)
Attempt Score 100 out of 100 points
Question 1
2 out of 2 points
pricing takes into account a host of inputs, such as the buyer's image of the product
performance, the channel deliverables, the warranty quality, customer support, and attributes
such as the supplier's reputation, trustworthiness, and esteem.
Selected Answer: Perceived-value
Question 2
2 out of 2 points
In markets that are characterized by products that are highly homogeneous, how should a firm
react to a competitor's reduction in price?
Selected Answer: augment the product
Question 3
2 out of 2 points
Competitors are most likely to react to a price change when .
Selected Answer: there are few competing firms
Question 4
2 out of 2 points
When higher-priced competitors match lower prices of their competitors but have longer
staying power because of deeper cash reserves, it leads to a(n) trap.
Selected Answer: shallow-pockets
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