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Creatiefase Smart Concepts
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Verslag van Smart Concepts. De opdrachtgever is de Rottertram.
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CREATIE FASE
Voorwoord
In dit verslag ga ik een ontwerpvraag verzinnen en vanuit daar 5 frames maken. Ik kom op 150 ideeën,
door de divergeren. Na het divergeren ga ik convergeren, zodat ik voor mijzelf kan bepalen of iets
haalbaar is of niet. Na het convergeren ga ik mijn 10 beste ideeën uitwerken, 5 frameboards maken en
mijn 2 beste frameboards pitchen bij mijn groepje, vanuit hier gaan we veder met het onderdeel
prototype.
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CREATIE FASE
Inhoudsopgave
Ontwerpvraag ................................................................................................................................................ 4
Onze ontwerpvraag: ........................................................................................................................................... 4
Frames: ............................................................................................................................................................... 4
Wat zijn frames: ................................................................................................................................................. 4
Frame 1: hoe kunnen wij in de coronatijd mee bedieningspersoneel werven naar de Rottertram? ............ 4
Frame 2: Wat trekt doelgroep aan om in een bedrijf te gaan werken? ........................................................ 5
Frame 3: Wat vindt de doelgroep van flexibele werktijden?......................................................................... 5
Frame 4: Hoe kan ik (jong) personeel werven met ook nog eens horeca-ervaring? ..................................... 6
Frame 5: Welke promotiemiddelen kan ik inzetten om de doelgroep naar de Rottertram te lokken? ........ 6
Divergeer- en convergeertechnieken .............................................................................................................. 7
Wat is divergeren? .............................................................................................................................................. 7
Wat is convergeren? ........................................................................................................................................... 7
Technieken divergeren:....................................................................................................................................... 7
Convergeertechnieken: ....................................................................................................................................... 8
Divergeerresultaten........................................................................................................................................ 9
Brainwriting: ....................................................................................................................................................... 9
Bloem associatie: ................................................................................................................................................ 9
Natuur als inspiratie: .......................................................................................................................................... 9
De superheld: .................................................................................................................................................... 10
Random stimulation: ........................................................................................................................................ 10
Convergeerresultaten ................................................................................................................................... 11
10 beste ideeën ................................................................................................................................................. 15
5 frameboards uitgewerkt ............................................................................................................................ 17
Alternatieven .................................................................................................................................................... 18
Frameboard 1: .............................................................................................................................................. 18
2 frameboards uitgewerkt ............................................................................................................................ 19
Posterpresentaties ....................................................................................................................................... 20
Gevisualiseerde concepten ........................................................................................................................... 21
Verantwoording concepten .......................................................................................................................... 22
Iteratieproces ............................................................................................................................................... 23
Mijn iteratieproces: ...................................................................................................................................... 23
Literatuurlijst ................................................................................................................................................ 24
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