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Lecture notes Introduction To Entrepreneurship & Corporate Strategy
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Week 1: introduction to the courseTextbook: Wickham, Philip A. (2006),
Strategic Entrepreneurship, 4th Edition,
Essex: Prentice Hall
Remark: the case (presentations) are important for the understanding of the topics
Entrepreneurship in general:
Jobs and Wozniak started working with early Apple computers in a garage
Maybe the garage is a myth, but the entrepreneurial drive is solid and authentic
Start-ups may require a method of their own but there are similarities between all persons that are
starting an enterprise
, Entrepreneurship is also about the process that someone have been through to create ther
innovation and idea: this process is very important!
Do we know what entrepreneurship is?
What is entrepreneurship?
It is not only about monetary value, but also about social value!
Entrepreneurship is the identification, evaluation, and exploitation of opportunities
Who is an entrepreneur?
, No commonly agreed definition: there could be multiple definitions, it depends on the type of
perspective you take
To understand this different perspectives:
The Gartner study
- 90 definitions obtained from academics and business leaders
- conclusion: no real agreement!
Three types of definitions:
managerial is of course about managing tasks! (for example running a business)
Economic functions:
Combination of factors
Providing market efficiency
Accepting risk
Maximizing investor’s returns
Processing market information
The entrepreneur’s tasks:
Owning the business
Founding new organizations
Bringing innovations to the markets
Identifying opportunities
Applying expertise
Providing leadership
The entrepreneurial personality:
The ‘great’ person
The social misfit
A personality type
Possessor of personality types
Social development models
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