Unit 3: Introduction to marketing
Name: Aiman
P5- Explain how and why groups of customers are targeted for selected products.
A product or service that is provided from business to business.
Plain printing paper that amazon selling to business like school, collages and university etc. Amazon
selling it cheaper than another business and in large amounts which is very good for schools and
collages as they use a lot of paper for teaching students work and in school teaching will print work
for students to do like activity to do or question to fill out etc. That’s why business like school buy
printing paper from amazon as they use it frequently.
Select a product or service that is provided from business to consumers.
IPhone 11pro which amazon’s sells to customer like men and women more especially people who
does professional photography because it has 12MP ultra wide camera which is great for getting a
wide picture of a place, and 12MP telephoto camera which allows you to zoom in on a scene or on a
single subject if you so desire. In addition the telephoto camera can do 2x optical zoom, meaning
you can get close when you're taking a photo, without losing detail. Final it has 12 MP True Depth
Camera which features several components dedicated to capturing 3D information for Face ID
authentication and Animoji.
Nike air forces 1 which amazon sells to customer mainly targeted to teenagers because to build long-
term brand loyalty form them so then they grow up have kids they will become interested in Nike
and have band loyalty and this repeating over again have customer every time that’s why Nike force
of teen. Also, because want to deploy a product about young adults striving to be like their athlete
idols.
Uno Card Game that amazon for children because it helps them with the fine motor skills and with
the Numbers and colours skills – helps children get plenty of practice identifying colours and number
recognition. Also helps them with matching skill – The game teaches children how to match numbers
and colours (visual discrimination).
The seat walking sticks which amazon sells to elderly to help them move around easier and when
they have walk too long and the fetes starts to hart this walking stick help them seat and relax the
feet so that they don’t overexert them self.
Mobility scooter cosy that amazon sells to disabled people to try to help the move (if the cant walk)
around and go outside without needing anyone else help to do so it gives them the freedom to go
anywhere without another person help.
Books the amazon sells on kindly that pensioners can buy to read and pass the boredom of prison
and actually learn something new that they didn’t know before from the books.
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