You are required to analyse SEEK Limited (Eikon Code: SEK.AX) and the
report provides an assessment of the companys current position and future prospects, incorporating the use of valuation techniques to arrive at estimates of the value of the company.
1.0 Company Analysis
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Chapter 1 Introduction to Financial Accounting (pp. 1-41) 2023
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Analyze SEEK Limited and prepare an investment recommendation report. The report provides
an assessment of the company's current position and future prospects, incorporating the use of
various valuation techniques to arrive at estimates of the intrinsic value of the company's shares.
For the past 6 months, the major competition of the company analyze through an internal
environment that is
customer - Who will be served
Product and services
Location — where the products/services will be produced
Philosophy — what ideology will be followed
To develop a great marketing strategy, you need to understand your competitors and their tactics.
At this point, you need a competitive analysis framework to reach your business opponents. Let's
discuss several most popular frameworks.
SWOT Analysis. You can assess the external and internal factors that influence your
company. This framework helps you identify competitive advantages, compare your
opponents' strong and weak sides on different marketing channels, and define your
further marketing steps.
Strategic Group Analysis. This framework characterizes the strategies of all strong
competitors in various strategic dimensions. It allows you to identify your competitors'
positions in the competitive environment and the factors that bring your business a profit.
, It also enables you to identify the key aspects of success and assess your position among
competitors.
Porter's Five Forces. The basis of this framework lies in exploring the competitive
market forces in the industry and helping define the industry's strengths and weaknesses.
It involves five elements: new entrants, buyers, suppliers, substitutes, and competitive
rivalry. These five influence the level of competition in your industry.
Growth-Share Matrix. By using this framework, you can decide which products are
worth investing in according to their competitiveness and attractiveness within the
market. It's particularly useful for large companies since it helps them define their
product portfolios and decide which products are worth continuing to invest in and which
are no longer worth it.
Perceptual Mapping. This framework allows you to see the position of your product
against the alternatives of your competitors. It enables you to understand how your
customers perceive your product compared to competitors' and whether your positioning
strategy matches your target audience. It can also help you find the gaps you need to
resolve.
Every business plan of even a small firm contains a section about competitive
environment analysis. As you already know from the information above, it includes all
the external factors that influence your business and the product or service you offer.
Let's take electronics, for example. Samsung is a company founded in South Korea that
specializes in electronic and smart appliance technology. Their competitors include
Apple, Sony, Huawei, Intel, and many more, which is why Samsung's team tries to create
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