Mijn scriptie is geschreven voor een internationaal actief bedrijf in de FMCG industrie. Het doel van de scriptie was het verduidelijken van internationalisatie mogelijkheden in een competatieve markt. Uitgevoerde onderzoeken/toegepaste modellen: marktonderzoek, klanten analyse, concurrentie analys...
Henrico Pels
2070048
Avans University of
Applied Sciences
07-06-2017
1|Page
, EXPANDING HORIZONS IN SOUTH-EAST ASIA
Henrico Pels
2070048
07-07-2017
Words: 21.384
Avans University of Applied Sciences
‘s-Hertogenbosch, Netherlands
Commercial Economics
Supervisor Avans: Richard van Huigenbosch
Allocacoc
Shanghai, China
Supervisor Allocacoc: Naomi Langerak
2|Page
,Preface
A report is written for Allocacoc Shanghai. The research is conducted to screen the South-East Asian
countries and select the country which is most appealing to enter. The most interesting country is
researched extensively, whereof an entry mode strategy is recommended and implemented. The
research is performed because Allocacoc did not have clear insights yet regarding the South-East Asian
countries.
The report consists of 14 chapters, which all have a small introduction to give the reader an idea what
to expect in the chapter to come.
I would like to use this opportunity to thank my supervisor, Naomi Langerak, for all her support. The
weekly ‘intern meetings’ made Mrs. Langerak consistently up-to-date regarding the progress and
contents of the report. During these meetings, Mrs. Langerak was able to give direct input and
feedback to improve the report. Also, I would like to give special thanks to Prasetya Surya Putra, Sophie
Qiu, Alice Xie, Lanre Yusuf and Serena Yang for their contribution to this report. In addition, I want to
thank all my colleagues in the Allocacoc Shanghai office. Lastly, I want to thank my supervisor from
Avans University of Applied Sciences, Richard van Huigenbosch, for his support throughout the
duration of the internship.
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller henricopels. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $13.01. You're not tied to anything after your purchase.
