Thesis

Bachelor Thesis - Internationalization Annex

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Course
Bachelor scriptie bijlage

Institution
Avans Hogeschool (Avans)

My thesis was written for an internationally active company in the FMCG industry. The aim of the thesis was to clarify internationalization opportunities in a competitive market. Researches/applied models: market research, customer analysis, competition analysis, economic research at country level,...

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Uploaded on May 11, 2022
Number of pages 103
Written in 2017/2018
Type Thesis
Supervisor(s) Richard van huigenbosch
Year Unknown

internationalisering
bijlage
marktonderzoek
entry mode strategy
strategy
implementatie
statistiek
product portfolio
entry mode decision model
global value chain strategies
intermediate global value ch

Institution
Avans Hogeschool (Avans)
Education
Commerciële Economie
Course
Bachelor scriptie bijlage

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EXPANDING HORIZONS IN SOUTH-EAST ASIA

Henrico Pels
2070048
Avans University of
Applied Sciences
07-06-2017
0|Page

, EXPANDING HORIZONS IN SOUTH-EAST ASIA

Henrico Pels
2070048
07-07-2017

Avans University of Applied Sciences
‘s-Hertogenbosch, Netherlands
Commercial Economics
Supervisor Avans: Richard van Huigenbosch

Allocacoc
Shanghai, China
Supervisor Allocacoc: Naomi Langerak

1|Page

,Table of Contents
Appendix 1 Organization chart ................................................................................................................ 3
Appendix 2 Infographic ........................................................................................................................... 5
Appendix 3 Research schedule ................................................................................................................ 9
Appendix 4 Planning .............................................................................................................................. 10
Appendix 5 Categories........................................................................................................................... 12
Appendix 6 Criteria elaboration ............................................................................................................ 13
Appendix 7 Excel country data .............................................................................................................. 15
Appendix 8 Excel country ranking ......................................................................................................... 16
Appendix 9 Interview structure............................................................................................................. 17
Appendix 10 Account managers Allocacoc ........................................................................................... 18
Appendix 11 Excel interview scores ...................................................................................................... 38
Appendix 12 Final ranking ..................................................................................................................... 39
Appendix 13 Malaysia export steps ...................................................................................................... 40
Appendix 14 Singapore export steps..................................................................................................... 41
Appendix 15 Thailand export steps ....................................................................................................... 42
Appendix 16 Country expert interview set up ...................................................................................... 43
Appendix 17 Country expert interviews ................................................................................................ 45
Interview Malaysia Sky Chang ........................................................................................................... 45
Interview Malaysia Foo Lung Choe ................................................................................................... 49
Interview Malaysia Cerdwin Yap ....................................................................................................... 55
Interview Singapore Kal Wee NG ...................................................................................................... 59
Interview Singapore Roderick Goh .................................................................................................... 64
Interview Singapore Zaheer Nooruddin ............................................................................................ 69
Interview Thailand Yong Yadapaw .................................................................................................... 73
Interview Thailand Phatsaphon Nasinuan......................................................................................... 77
Interview Thailand Stefano Innocenti ............................................................................................... 81
Appendix 18 Summary country expert interviews ................................................................................ 85
Summary interviews Malaysian experts ........................................................................................... 85
Summary interviews Singaporean experts ........................................................................................ 89
Summary interviews Thai experts ..................................................................................................... 93
Appendix 19 Implementation costs elucidation.................................................................................... 97
Appendix 20 Implementation income elucidation .............................................................................. 100
References ........................................................................................................................................... 102

2|Page

, Appendix 1 Organization chart

Rank 2 Rank 1

Deputy

HR

Office manager

SCM (SH)

Logisctics

GM Certification (SH)

Sourcing (SH)

Communicator

QM

Shipment

Warehouse in

SD Accountmanager

PR

MD Editor

Shops

Deputy
FD
Finance

IT/Website team

Rendering team

Packaging team
V.I. DM
Video

Booth/Display

Graphics/Brochure
/Posters

3|Page

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