Communication, leadership and management in exten (AGX502)
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communication is the key
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Course
Communication, leadership and management in exten (AGX502)
Institution
University Of Fort Hare (UFH)
communication is important in all fields but more in agriculture as an extensionist where you have to know your channels of communication as an extension worker so your interaction with farmers could be well articulated.
Communication, leadership and management in exten (AGX502)
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DEFINITION OF AGRICULTURAL EXTESION
Agricultural extension is a general term meaning the application of scientific research and new knowledge to
agricultural practices through farmer education
Agricultural extension is a system of non-formal education for adults in rural areas, which is based on relevant content
from agricultural, social and communication research synthesized into a body of concepts, principles and operational
procedures.
Extension is an informal educational process directed toward the rural population. This process offers advice and
information to help farmers solve their problems as to increase the efficiency of the family farm, increase production
and generally increase the standard of living of the farm family (Is a process of working with rural farmers in order
to improve their standard of living).
Provision of information to farmers on agricultural production technologies designed to increase production, protect
natural resources and the environment or achieve some other objectives
The process whereby the extension tries to motivate and encourage farmers about new farming ideas in their own
context and life situation and how to identify and assess their own farming needs and problems
FUNCTIONS OF AGRICULTURAL EXTENSION
1. Developing knowledge, skills and favourable attitudes in farmers and their families.
2. Dissemination of information to farmers through effective lines of communication
3. Provision of training to farmers - Help farmers gain managerial skills to operate in a commercial economy
4. Provision of training and guidance in problem solving and decision making skills
5. Promote the conservation and best use of natural resources (soil, vegetation and water)
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, COMMUNICATION PROCESS
Communication in agricultural extension is the process by which information on agriculture is transferred from the sources
to the receiver (farmers) for the purpose of changing behaviour towards effecting a desired result. The information is
transferred through different channels. Communication in agricultural extension work is essential to/create awareness in
the rural people. Without proper communication, it may be difficult for the farmers to find a solution to their agricultural
problems.
Some definitions of communication
Berelson and Steiner- Communication as the transmission ofinfo1mation, ideas, emotions, skills with
symbols, words, pictures, figures and graphs.
Rogers ..:... Communication is the process of transmitting ideas, information, and attitudes from a source to a
receiver for the purpose of influencing with intent.
Little (1980) defines communication as the process by which information is passed -between individuals or
organizations by means of previously agreed symbols
Effective communication between extension workers and the farmers is necessary in the adoption of
agricultural innovations. The communication process is also important to change values
- and attitude of the
farmers towards techniques of farming. Through communication process extension workers are able to pass
information to farmers and farmers on the other hand to channel their problems to extension agents. In this
way communication provides two way process of passing information.
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