Tijdens mijn opleiding marketing & communicatie heb ik voor het vak Project een marketing vraagstuk uitgewerkt voor het vakantiepark Bornia. Ik heb hier uiteindelijk een Goed voor behaald met als cijfer een 9. Dit document bevat de taken 1 t/m 5 van de opdrachten Marketing volledig uitgewerkt. Het...
,Inhoudsopgave
Taak 1: Trend en ontwikkelingen ..................................................................................................................... 3
A) Informatie verzamelen .............................................................................................................................. 3
B) Informatie analyseren ............................................................................................................................... 4
C) Conclusies trekken en terugkoppelen naar je leidinggevende .................................................................. 5
Taak 2: Marketingoplossingen ......................................................................................................................... 6
A) Marketingstrategie kiezen ........................................................................................................................ 6
Landal ............................................................................................................................................................ 6
Center Parks .................................................................................................................................................. 6
Molecaten ...................................................................................................................................................... 7
Ooststappengroep ......................................................................................................................................... 7
65+’ers ........................................................................................................................................................... 7
B) Marketingmix samenstellen ..................................................................................................................... 8
4. Nbtc Nipo Research
https://www.nbtcniporesearch.nl/nl/home/nieuws/senioren-zorgen-voor-groei-van-de-
nederlandse-vakantiemarkt-1.htm
5. Plus Onlne
https://www.plusonline.nl/reizen-vrije-tijd/nederlanders-gaan-vaker-in-eigen-land-op-
vakantie
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