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Summary More than 250 practice questions for the course International Marketing Strategy CE8 $7.01   Add to cart

Summary

Summary More than 250 practice questions for the course International Marketing Strategy CE8

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Here are practice questions that were given in class with the correct answers. In addition, there is a link that guides you on Quizlet so that you can practice the questions properly. The questions are open just as the exam is going to be. This is the best way to learn. You need to enter a password...

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  • May 14, 2022
  • 23
  • 2021/2022
  • Summary

8  reviews

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By: Nalini11 • 3 weeks ago

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By: info4521 • 1 year ago

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By: J2000 • 1 year ago

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Would love to hear why you're giving the practice questions 3 stars! Sincerely

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By: nrijthoven00 • 1 year ago

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By: J2000 • 1 year ago

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Hi, how annoying that the practice questions are disappointing. Would love to hear why you give them 1 star. In fact, the rest of the reviews are positive

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By: danielschoon2004 • 1 year ago

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By: rosavzanten • 2 year ago

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By: sofieknook2 • 2 year ago

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By: sanderlooy • 2 year ago

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Oefenvragen CE8

Les 1: Meerkeuze

Vraag 1: Which of the underneath examples are a must for firms when going international?

1- Have a clear international competetive focus
2- Develop an effective international marketing office
3- Have a well managed organisation with a culture for learning
4- Develop effective relationship strategies

Juist: 1,3,4

Vraag 2:

Which of the following levels of international marketing is the most complex?

1- Domestic marketing
2- Export marketing
3- International marketing
4- Global marketing

Juiste: 4

Vraag 3:

Which of the levels of international marketing suits the following defenition best? Marketing
activitiet in >1 country

Juiste: 3

Vraag 5:

Which of the following examples is a good example for the ‘born global model’?

1- Volvo
2- Ski-lift
3- ASML
4- AIRBNB

Vraag 6:

What does PESTLE stand for?

Poltical, economic, social cultural, technological, legal, environmental/sustainability


Vraag 7:

, Which of the underneath definitions is the right one regarding the definition of
internationalization?

1- The method of adopting an organisations marketingsystem to foreign countries
2- The method of adopting an organisations operations to domestic environments
3- The method of adopting a country tot he organisations environmental operations
4- The method of adopting an organisations operations to foreign environments

Juiste is D

Vraag 8:

Which of the following examples are correct examples of economic factors to look into when
doing an external analysis?

1- Huge and growing consumer demand
2- Heavy reliance on exporting raw materials/one trading partner
3- Infrastructure weaknesses
4- Political instability

Juist: 1,2,3

Vraag 9:

Under which part plays the following situation? ‘export controls, plus duty to abide by
national laws in all activities’

Juist; Legal

Vraag 10:

Please sort underneath aspects of the international marketing planning in the right order

Juist:

Stakeholder expectations
Situation analysis
Resources and capabilities
Corporate aims and objectives
Marketing strategies
Implementation of the plan
Control and feedback



Les 1: openvragen

Vraag 1: Name three levels of international marketing?

Juist:

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