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tema 4 pt1
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tema 4 pt1 (tema 4 pt1)
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4. la evolución de la empresa4.1 Creación de Empresas
La creación de empresas contribuye a:
- Crecimiento económico
- Creación de empleo
- Modernización de la economía
Punto de par da: una IDEA
La idea puede tener dis nto origen: (a) familiares, amigos…; (b) fuentes especializadas; (c)
explotación de ideas ajenas (franquicias, traspaso).
La idea ha de estar basada en una oportunidad de negocio (no ene por qué ser una idea
revolucionaria, o el descubrimiento de un nicho de mercado oculto).
Para llevar la idea a la prác ca es necesaria la elaboración del plan de empresa o proyecto
empresarial.
IDEAS ≠ OPORTUNIDADES
- No todas las ideas son oportunidades
- Algunas ideas pueden ser simplemente “malas ideas”
- No todas las “buenas ideas” enen potencial de negocio
Oportunidad No Oportunidad
IDEA Potencial de negocio Sin potencial de negocio
existente
NO IDEA Oportunidad perdida Rechazo adecuado de una
acción
ti ti titi ti
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