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MArketing ppt
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TEMA 3:LA DIRECCIÓN DE
MARKETING
INTRODUCCIÓN A LA EMPRESA II
,“TODOS SABEMOS DE MARKETING ”
En general, todos decimos que
sabemos de fútbol, de economía,
recientemente…. de vacunas, pero
también podemos decir que
sabemos de MARKETING
,Todos Sabemos de Marketing
Dice Philip Kotler que:
Philip Kotler es considerado el padre d
“El marketing se aprende en un Marketing (¿moderno?). Nació
día. Desafortunadamente se Chicago en 1931. Es profesor en Kell
tarda toda una vida en (NorthWestern University) Ha si
dominarlo”. alumno de MIT, Harvard y la Universid
de Chicago.
Su obra más importante es: Principles
Marketing, considerada como la biblia d
Marketing
https://es.wikipedia.org/wiki/Philip_Kotler
, ¿QUÉ ES EL MARKETING?
EMPRESAS
MERCADO
EL MARKETING ES LA HERRAMIENTA QUE
LAS EMPRESAS TIENEN PARA
“CONECTAR” CON SUS CLIENTES
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