Comprehensive Sony brand logbook and product PlayStation for OE104 Customer behaviour
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Course
Customer Behaviour (OE104)
Institution
Hogeschool InHolland (InHolland)
Mark 7.9: This is a fully comprehensive log book for the course OE104 Customer Behaviour with all the theory described in it.
The chosen brand is Sony and the product chosen is PlayStation.
, Inhoud
Logbook week 2: Experience marketing...................................................................................................................1
Go online and find research how your brand uses experience marketing...........................................................2
Analyze if it matches the experience marketing criteria (see also chapter 2)......................................................2
Write a conclusion (what shouldn’t be improved and why).................................................................................2
Logbook week 2: Neuromarketing............................................................................................................................2
Go online and find research if your brand uses neuromarketing.........................................................................2
how could your brand use neuromarketing in influencing consumer behaviour................................................2
Write a paragraph about neuromarketing and your brand..................................................................................2
Logbook week 3:........................................................................................................................................................3
does your brand create involvement with the customer? (chapter 3).................................................................3
Go online and find examples of how your brand uses forms of:..........................................................................3
How does your brand influences consumers at different stages of the dMP......................................................4
Logbook week 4:........................................................................................................................................................6
How does your brand influences attitude and created behavioural change?......................................................6
Analyse the main components of attitudes..........................................................................................................6
Logbook week 5:........................................................................................................................................................8
Perceptual processes.............................................................................................................................................8
Go to brand main website. See if you can identify the different gestalt principles.............................................9
Competitors/perception map...............................................................................................................................9
Which perceived risks is your brand trying to minimize? How is it shown?.......................................................10
What need does your brand brand/ product fulfill?...........................................................................................10
Logbook week 6:......................................................................................................................................................11
Reference groups................................................................................................................................................11
hat kind of values is the brand focusing on? Dimensions of cultural values: Hofstede.....................................12
Connection between reference groups and culture – Hofstede........................................................................12
LOGBOOK WEEK 2: EXPERIENCE MARKETING
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