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Branchewerkstuk
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BranchewerkstukNoa Bronsvoort
97077466
2DB4S
05-04-2022
,Inhoudsopgave
Inleiding.................................................................................................................................................4
Hoofdstuk 1: Kennismaken met de branche..........................................................................................5
Inleiding.............................................................................................................................................5
Beschrijving van de branche..............................................................................................................5
Trends productontwikkelingen..........................................................................................................6
Duurzaam ondernemen.....................................................................................................................8
Hoofdstuk 2: Consumentenmarketing en media in de branche............................................................9
Inleiding.............................................................................................................................................9
Websites............................................................................................................................................9
Consumentenmarketing....................................................................................................................9
Sociale media...................................................................................................................................10
Vloggers en bloggers........................................................................................................................10
Mediavormen..................................................................................................................................10
Hoofdstuk 3: Marketingmix van het bedrijf.........................................................................................10
Inleiding...........................................................................................................................................11
Winkelformule en concurrentie.......................................................................................................11
Promotie..........................................................................................................................................12
Presentatie: Huisstijl........................................................................................................................12
Presentatie: Winkelexterieur...........................................................................................................14
Presentatie: Winkelinterieur............................................................................................................14
Presentatie: Presentatieplan en schappenplan...............................................................................15
Presentatie: Presentatievormen......................................................................................................16
Plaats...............................................................................................................................................18
Personeel.........................................................................................................................................18
Prijs..................................................................................................................................................20
Product............................................................................................................................................20
Hoofdstuk 4: Het assortiment..............................................................................................................21
Inleiding...........................................................................................................................................21
Assortimentsopbouw.......................................................................................................................21
Seizoensartikelen en/of trendartikelen...........................................................................................21
Koopmotief en consumentengedrag...............................................................................................21
Artikelgroep 1..................................................................................................................................22
4.5.1:............................................................................................................................................22
4.5.2:............................................................................................................................................23
2
, Artikelgroep 2..................................................................................................................................23
4.6.1:............................................................................................................................................23
4.6.2:............................................................................................................................................24
Conclusie.............................................................................................................................................25
Bronvermelding...................................................................................................................................26
3
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