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Ondernemerschap samenvatting
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de samenvatting is gebaseerd op dat ik economie op de middelbare school heb gevolgd. :)
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Ondernemerschap in hoofdlijnenInhoud
Ondernemerschap in hoofdlijnen...........................................................................................................1
Hoofdstuk 1. Ondernemerschap.........................................................................................................3
1.1 Ondernemerschap gedefinieerd...............................................................................................3
1.2 Ondenemerschapsspectrum.....................................................................................................3
1.3 Ondernemerschap in Nederland...............................................................................................4
1.4 Starten van een onderneming..................................................................................................5
Hoofdstuk 2. Ondernemingsplannen..................................................................................................5
2.1 onderdelen van een ondernemingsplan...................................................................................5
2.2 strategisch plan.........................................................................................................................6
2.3 Het commerciële plan...............................................................................................................6
2.4 Het financiële plan....................................................................................................................7
2.5 Business Model Canvas.............................................................................................................7
Hoofdstuk 7. Operationele uitwerking commerciële formule............................................................8
7.1 Marketing.................................................................................................................................8
7.2 productbeleid...........................................................................................................................8
7.3 prijsbeleid.................................................................................................................................8
7.4 Distributiebeleid.....................................................................................................................10
7.5 promotiebeleid.......................................................................................................................10
7.6 online marketing.....................................................................................................................11
Hoofdstuk 3. Het gat in de markt.....................................................................................................11
3.1 Nieuwe ideeën genereren......................................................................................................11
3.2 Nieuwe ideeën selecteren......................................................................................................12
3.3 De lean start-up......................................................................................................................12
Hoofdstuk 4. Het strategisch plan....................................................................................................13
4.1 missionstatement...................................................................................................................13
4.2 Strategie.................................................................................................................................14
4.3 rechtsvormen..........................................................................................................................14
4.4 omzetbelasting.......................................................................................................................15
4.5 Juridisch kader........................................................................................................................15
PDF verdienmodellen.......................................................................................................................15
Hoofdstuk 8. Het financiële plan......................................................................................................15
8.1 onderdelen van het financiële plan........................................................................................15
, Hoofdstuk 9. Haalbaarheidsanalyse.................................................................................................17
9.1 Wat is de waarde van een euro?............................................................................................17
9.2 Selectie zonder tijdswaarde van geld......................................................................................18
9.3 Analyse van balans en resultatenrekening.............................................................................18
Hoofdstuk 10. Voorbereiden op de toekomst..................................................................................19
10.1 vaak gemaakte fouten van ondernemers.............................................................................19
10.2 sociaal ondernemen.............................................................................................................20
10.3 motivatieproblemen bij ondernemers..................................................................................20
10.4 internationaliseren...............................................................................................................21
10.5 Groeien door franchising......................................................................................................21
Break-evenanalyse............................................................................................................................22
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