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14 FEBRUARI 2021EXPORTBELEIDSPLAN
Your Legacy
Sofie Albers, 645443
Sven Brouwer, 647598
Jessy Scheermeijer, 647742
Lars Hulsebosch, 657298
,Titelblad
Hogeschool Inholland Haarlem
Opleiding: HBO Business Studies
Vak: International business
Gemaakt door: Sofie Albers, 645443
Sven Brouwer, 647598
Jessy Scheermeijer, 647742
Lars Hulsebosch, 657298
Klas: BSVT2A2
Bedrijf: Your Legacy
Projectbegeleider: Hans Zahn
Datum: 14 februari 2020
MOLO UKU
Legacy of a Golden Era
1
Exportbeleidsplan Your Legacy
,Voorwoord
Dit exportbeleidsplan wordt geschreven in opdracht voor de studie ‘’Business Studies’’, aan de
Hogeschool Inholland Haarlem. Het exportbeleidsplan is geschreven om er achter te komen wat de
beste manier is om te exporteren en hoe hier de marketing op aangepast wordt. Voor dit
exportbeleidsplan is gekozen om het bedrijf Your Legacy door te lichten. Your Legacy is het bedrijf
van Erno Pickee, Erno is een docent van Inholland en heeft een bedrijf opgericht die een strip is
begonnen. De strip genaamd: ‘Molo Uku’ gaat over de Nederlandse en Molukse gemeenschap in de
tijd van de VOC. Het uiteindelijke doel van Your Legacy is om een animatiefilm te maken over het
verhaal.
Your Legacy heeft in December het eerste deel van de serie Molo Uku uitgegeven. Molo Uku zal
meerdere delen hebben en hierdoor meerdere terugkerende klanten zullen krijgen. In de loop van
eind Maart begin April zal deel 2 van Molo Uku uitkomen. Op dit moment wordt door Your Legacy
alleen gefocust op de Nederlandse markt. Door middel van dit exportbeleidsplan wil Your Legacy
erachter komen of het exporteren naar het buitenland kansen biedt voor hun.
Dit wordt gedaan door middel van onderzoek naar de nieuwe markt en kijken of deze markt geschikt
is voor de export van Molo Uku. Hiermee hoopt Your Legacy de omzet te vergroten en meer mensen
te bereiken met het verhaal. In dit rapport zal er onderzoek gedaan worden naar de juiste
exportmogelijkheden voor Your Legacy.
Voor dit exportbeleidsplan willen wij Erno Pickee bedanken voor de openheid van zaken en
ondersteuning gedurende het proces. Hiernaast willen wij ook Hans Zahn bedanken voor de
ondersteuning tijdens het project en voor de uitleg.
2
Exportbeleidsplan Your Legacy
, Executive summary
This report is about Your Legacy. Your Legacy is an emerging comic book maker. Your Legacy's first
comic book was released in December 2020. Your Legacy currently only sells comic books in the
Netherlands. This report is written to advise Your Legacy on the best way forward to internationalize
with the comic books.
To get a complete picture of the company, it is first described why the company decides to
internationalize. The mission, vision, objective, positioning and target group are described. The
company's mission is to illuminate the story from different perspectives. This will leave room for
understanding of the subject.
After more is known about the company, a rough selection is made of the potential export countries.
With this initial selection, we first look at the countries in which the product or target group is
present and then a choice is made from these countries as to which is best for Your Legacy to use.
Selection will be based on 5 elements: income, book and comic shops, comic fairs and conventions,
number of comic books sold and the Moluccan community.
In the detailed selection, the 3 chosen countries are explained why these countries are most suitable
for Your Legacy to export
In the detailed selection section, the three top countries of each indicator are listed. From this, 3
best countries are selected and why they were chosen. The 3 selected countries are: United
Kingdom, Belgium and Italy. These 3 countries have the most potential for Your Legacy to export to.
After the detailed selection, a country analysis is made. This country analysis focuses on
demography, language, prosperity, trade relations, balance of payments, currencies, trends,
developments and free movement of goods.
After the country analyses, market entry strategies are described with a scenario of the chosen
country. Indirect export has been chosen for Your Legacy. The marketing strategy for Your Legacy is
global marketing.
After describing the international marketing, it was examined whether it is financially responsible to
internationalize. This involves looking at the current situation and making an investment forecast.
Finally, a feasibility analysis was executed, and a conclusion was described.
The analysis shows that Your Legacy runs little risk with exporting to the United Kingdom (even in
the current situation with regards to the Brexit). The only risk is that people are not interested in the
comic novel and the company is left with a surplus. By keeping purchasing volumes low you will not
lose considerable amounts of money at such a time. Since Your Legacy has no fixed costs, they
actually already make a profit with every novel. This makes it a good idea for Your Legacy to start
exporting to the United Kingdom.
3
Exportbeleidsplan Your Legacy
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