Class notes
E-commerce
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This is E-commerce Notes.
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What is ecommerce lead generation?In lead generation for ecommerce, a lead is someone that shows an interest in your products or
services. Ecommerce leads show interest by taking specific actions, like clicking your ad,
following your brand on social media, or joining your email newsletter.
The Most Effective Ecommerce Lead Generation Tips and
Strategies
1. Offer value to your audience through great content
2. Optimize your content and sales pages for SEO
SEO matters no matter what type of content you’re writing. If you don’t optimize your
content for search, nobody will find it.
You might already know to optimize your educational content, but what about your sales pages?
It’s always beneficial to use targeted keywords and metatags to help prospects find your
products.
3. Create search ads with extensions
One of the best tips for ecommerce lead generation is to try search ads. They’re
enormously helpful, especially if you use ad extensions.
An ad extension allows you to include extra information in the ad. Let’s go back to the Cutter &
Buck example.
Their ads show up in Google SERPs with sitelink extensions, which add extra links to specific
pages on your website.
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