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Summary 2.7C Lecture 4 The challenges of online media – Esther Rozendaal – May 2022.

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  • Course
  • 2.7 Challenges In Education & Development (FWSP2070A)
  • Institution
  • Erasmus Universiteit Rotterdam (EUR)

Summary of the Lecture The challenges of online media – Esther Rozendaal – May 2022. Please leave a like if your enjoyed my summary!

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Document information

  • May 26, 2022
  • 2
  • 2021/2022
  • Summary

Subjects

  • esther rozendaal
  • knowledge behavior gao
  • social media
  • reclame masters
  • advertising intervention

Written for

  • Erasmus Universiteit Rotterdam (EUR)
  • International Bachelor In Psychology
  • 2.7 Challenges In Education & Development (FWSP2070A)
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2.7C - Lecture - The challenges of online media – Esther Rozendaal – May 2022

Knowledge behavior gap: explanations:
1. Characteristics of media environment = it is designed to trigger emotional action
and instant gratification.
2. Characteristics of children = developing brain. Prefrontal cortex is only fully
developed at age 25, this region is highly important in self regulation. Kids still
have immature self-regulatory skills such as 1. action control (impulse control) and
2. attention control (info processing).
When you combine these two characteristics: you can conclude that motivation and
ability to regulate media behavior are limited.

How can we help kids to translate their media literate knowledge into media
literate behavior?
- Diff approach to media education; it still primarily focuses only on increasing
awareness and knowledge.
Other approach is needed:
- Empowerment approach: strengthening all the competences that kids need to
make independent (self-determined) media literate choices.
- Media empowerment model: (focuses on the individual)
Knowledge: understand e.g. advertising, understand the perspective of advertising.
What do kids have to know?
+ (Want) Motivation: people can only change behavior if they’re motivated to do so,
even if they’re knowledgeable (e.g. knowing smoking is bad but still smoking).
+ (Can) – Ability: the extent to which people can actually use their knowledge to stop
using this arousing digital media. (Stop and Think).
=
Media Literate behavior.




Study: Reclame Masters:
Advertising ‘empowerment’ educational program intervention.
Six lessons of appr. 60 minutes
o Session 1-3: Knowledge
o Session 4: Ability (stop)
Trained with mindfulness (emotion labeling): Able to install a sort of micro pause (stop
and think) in kids by teaching them that your emotions drive your behavior. Showed a
cartoon movie about a character that was heavily influenced by diff emotions and

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