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Samenvatting gastcollege Mobile marketing schakeljaar handelswetenschappen $4.82
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Samenvatting gastcollege Mobile marketing schakeljaar handelswetenschappen

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Samenvatting gastcollege mobile marketing

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  • May 26, 2022
  • June 19, 2022
  • 2
  • 2021/2022
  • Summary
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Mobile marketing
Mobile marketing & mobile advertising
Mobiele marketing gebeurt op basis van impulsen. Er is zeer weinig tijd om een boodschap
aan het publiek te geven. Hierop zijn advertentievormen voor gevonden. Mobile marketing
is gedragsgedreven.

Gedrag is een heel belangrijk aspect in mobile marketing. Daarnaast wordt privacy meer en
meer belangrijk. Dit valt op wanneer je een website bezoekt en er wordt gevraagd om
toestemming te geven voor Cookies.

Mobiele marketing is meer budgetvriendelijk dan traditionele manieren van marketing. Het
is dus mogelijk voor kleiner spelers om in te zetten op mobile marketing.

How mobile marketing works?

Belangrijk zijn push-notifications. Daarnaast zijn er ook promoties via SMS, MMS, in app/in
game marketing en via QR codes.

Belangrijk is dat men smartphones en tablets beide als mobiele apparaten ziet. Maar het
verschil is dat een smartphone overal en altijd gebruikt wordt. Een tablet wordt eerder thuis
gebruikt.




Wat is mobile advertising?

Denk aan Instagram stories ads, tekst en afbeeldingen op Facebook, ads op YouTube,…

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