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Samenvatting OE39a: onderzoeksvaardigheden voorbeeldverslag $4.36   Add to cart
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Summary

Samenvatting OE39a: onderzoeksvaardigheden voorbeeldverslag

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  • Course
  • OE39a: Onderzoeksvaardigheden (OE39A)
  • Institution
  • Hogeschool InHolland (InHolland)

Cijfer: 7,4! Verslag voor het vak OE39a: onderzoeksvaardigheden uit jaar 2, semester 1 van Business Studies, aan de Hogeschool Inholland. In dit verslag is er onderzoek gedaan naar het slechte imago van Primark.

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Document information

  • May 29, 2022
  • 18
  • 2021/2022
  • Summary

Subjects

  • onderzoeksvaardigheden
  • business studies
  • imago
  • jaar 2 semester 1
  • oe39a
  • oe39a onderzoeksvaardigheden

Written for

  • Hogeschool InHolland (InHolland)
  • Business Studies
  • OE39a: Onderzoeksvaardigheden (OE39A)
All documents for this subject (25)

1  review

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By: britt_dewal • 1 year ago

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robinnbakker

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Content preview

HET IMAGO VAN
PRIMARK
Een onderzoek naar het slechte imago van de kledingketen




Naam: Robin Bakker
Klas: HABSVT2C
Studentnummer: 670439
Docent: Tim Mazajchik

,Titelpagina

Naam: Robin Bakker
Klas: HABSVT2C
Studentennummer: 670439
Email: 670439@student.inholland.nl


OE39A: Onderzoeksvaardigheden
Hogeschool Inholland Haarlem
Opleiding: Bachelor Business Studies
Docent: Tim Mazajchik


Datum: 13-12-2021
Versie: 1


Afbeelding voorzijde: (Shutterstock, 2019)




1

, Inhoudsopgave
1. Inleiding ................................................................................................................................................. 3

2. Probleemanalyse .................................................................................................................................... 4
2.1 Bedrijfsprobleemstelling ................................................................................................................................ 4
2.1.1 Fast-fashion ............................................................................................................................................ 4
2.1.2 Slechte arbeidsomstandigheden ........................................................................................................... 4
2.1.3 In het nieuws .......................................................................................................................................... 4
2.2 Bedrijfsdoelstelling ......................................................................................................................................... 5
2.3 Hoofd- en deelvragen..................................................................................................................................... 5
2.3.1 Hoofdvraag ............................................................................................................................................. 5
2.3.2 Deelvragen ............................................................................................................................................. 5

3. Theoretisch kader ................................................................................................................................... 6
3.1 Identiteit ......................................................................................................................................................... 6
3.1.1 Corporate identity mix ........................................................................................................................... 6
3.1.2 Verschillende visies op identiteit ........................................................................................................... 7
3.2 Imago ............................................................................................................................................................. 8
4.2.1 Tri component attitudemodel ............................................................................................................... 8
3.2.2 factoren van imagovorming ................................................................................................................... 8
3.3 Verband identiteit en imago .......................................................................................................................... 9
3.3.1 Gap-analyse ............................................................................................................................................ 9

4. Methodologie ....................................................................................................................................... 11
4.1 Onderzoeksdesign ........................................................................................................................................ 11
4.2 Onderzoeksmethode deelvragen ................................................................................................................. 11
4.3 Ontwerp vragenlijst ..................................................................................................................................... 12
4.4 Topics vragenlijst ......................................................................................................................................... 12

5. Vragenlijst ............................................................................................................................................ 13
5.1 Operationaliseren ........................................................................................................................................ 13
5.2 Vragenlijst .................................................................................................................................................... 13

Bronnenlijst ............................................................................................................................................. 16




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