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Samenvatting Communicatievaardigheden
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Samenvatting van het boek en de cursus 'Communicatievaardigheden' uit het eerste jaar bedrijfsmanagement marketing, aantekeningen uit het boek + notities uit de les.
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CommunicatievaardighedenJAAR 1 – SEMESTER 1
EVA DESMEDT
,Inhoudstafel
1. Inleiding............................................................................................................................................... 3
1.2. Soorten communicatie ................................................................................................................. 3
1.2.2. Mengvormen:........................................................................................................................ 3
1.3. Formeel-zakelijke communicatie ................................................................................................. 3
1.2.1. Kenmerken ........................................................................................................................ 3
1.2.2. Eisen .................................................................................................................................. 3
1.4. Communicatieprocedure ............................................................................................................. 4
Stap 1: Communicatie plannen (hoofdstuk 2) ................................................................................ 4
Stap 2: De tekst ontwerpen (hoofdstuk 3) ...................................................................................... 4
Stap 3: De tekst uitwerken (hoofdstuk 4) ....................................................................................... 4
Stap 4: De tekst reviseren (hoofdstuk 5) ......................................................................................... 4
2. Stap 1: Communicatie plannen ........................................................................................................... 4
2.1 Probleemstellingen ....................................................................................................................... 4
2.2 De opdrachtanalyse ...................................................................................................................... 4
2.2.1. Wat wil je precies bereiken? ................................................................................................. 4
2.2.2. Voor wie spreek/schrijf je? ................................................................................................... 4
2.2.3. Hoe breng je de boodschap het best over? .......................................................................... 5
2.2.4. Met welke randvoorwaarden moet je rekening houden? .................................................... 6
2.2.5. Met welke situationele factorenmoet je rekening houden?................................................. 6
3. Stap 2: De tekst ontwerpen ................................................................................................................ 8
3.1 Probleemstelling ........................................................................................................................... 8
3.2 Bouwplan ...................................................................................................................................... 8
3.2.1 Inleiding .................................................................................................................................. 8
3.2.4 Onderdelen ............................................................................................................................ 8
3.2.5 Het ontwerpen van een bouwplan ........................................................................................ 8
3.3 Vast Vragenschema ....................................................................................................................... 9
3.3.1 Inleiding .................................................................................................................................. 9
3.3.3 Soorten ................................................................................................................................... 9
3.2.5. Nut ...................................................................................................................................... 10
3.4 Effectiviteitseisen aan de inhoud ................................................................................................ 10
4. Stap 3: De tekst uitschrijven.............................................................................................................. 11
4.2 Schrijfrondes ............................................................................................................................... 11
4.3 De implicaties van de formulering .............................................................................................. 11
4.3.2 Aspecten van een boodschap .............................................................................................. 11
4.4 Effectiviteitseisen aan de formulering ........................................................................................ 13
, 4.5 Formuleeradvies op TEKSTNIVEAU ............................................................................................. 13
4.5.1 Correctheid (zie bouwplan): ................................................................................................. 13
4.5.2 Duidelijkheid = structuur tekst duidelijk maken via: ............................................................ 13
4.5.3 Aantrekkelijkheid ................................................................................................................. 14
4.5.4 Gepaste = passend bij aard + situatie communicatie........................................................... 14
4.6 Formuleeradviezen op ALINEANIVEAU ....................................................................................... 14
4.6.1 Correcte................................................................................................................................ 14
4.6.2 Duidelijkheid ........................................................................................................................ 15
4.6.3 Aantrekkelijk ........................................................................................................................ 17
4.6.4 Gepast .................................................................................................................................. 17
4.7 Formuleeradviezen op ZINSNIVEAU............................................................................................ 18
4.7.1 Correct.................................................................................................................................. 18
4.7.2 Duidelijkheid ........................................................................................................................ 19
4.7.3 Aantrekkelijk ........................................................................................................................ 19
4.7.4 Gepast .................................................................................................................................. 21
4.8 Formuleeradviezen op WOORDNIVEAU ..................................................................................... 23
4.8.1 Correct.................................................................................................................................. 23
4.8.2 Duidelijkheid ........................................................................................................................ 23
4.8.3 Aantrekkelijkheid ................................................................................................................. 24
4.8.4 Gepast .................................................................................................................................. 24
Woordenschat....................................................................................................................................... 26
1 POLITIEK EN SAMENLEVING ........................................................................................................... 26
2 E-BUSINESS ..................................................................................................................................... 26
3 ENGELSE TERMEN .......................................................................................................................... 26
4 ECONOMIE ..................................................................................................................................... 26
5 SPORT EN GENEESKUNDE .............................................................................................................. 26
6 MAATSCHAPPIJ EN CULTUUR – REEKS 1 ........................................................................................ 26
7 MAATSCHAPPIJ EN CULTUUR – REEKS 2 ........................................................................................ 26
8 ACADEMISCH WOORDGEBRUIK – REEKS 1 .................................................................................... 26
9. ACADEMISCH WOORDGEBRUIK – REEKS 2 ................................................................................... 27
10. ACADEMISCH WOORDGEBRUIK – REEKS 3 ................................................................................. 27
11. ACADEMISCH WOORDGEBRUIK – REEKS 4 ................................................................................. 27
12. ACADEMISCH WOORDGEBRUIK – REEKS 5 ................................................................................. 27
13. ACADEMISCH WOORDGEBRUIK – REEKS 6 ................................................................................. 27
14. ACADEMISCH WOORDGEBRUIK – REEKS 7 ................................................................................. 27
15. ACADEMISCH WOORDGEBRUIK –REEKS 8 .................................................................................. 27
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