Class notes
Kennisclips Marketing Fundament - volledig
- Course
- Institution
- Book
Alle kennisclips van marketing fundament uitgebreid & overzichtelijk.
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
More summaries for
-
Principes van marketing
-
Summary Principes van marketing, ISBN: 9789043038065 Marketing
Seller
Follow
georginavdb
Content preview
InhoudsopgaveKennisclips week 1......................................................................................................................................... 2
Kennisclip 2: “het begrip marketing”...................................................................................................................2
Kennisclip 3: “het marketing(plannings)proces”..................................................................................................2
Kennisclips week 2......................................................................................................................................... 3
Kennisclip 1: “hoe bepaal je het startpunt voor analyse”....................................................................................3
Kennisclip 2: “Micro, Meso & Macro omgevingsniveaus”...................................................................................3
Kennisclip 3: “Hoe analyseer jij je eigen duurzame marketingbeleid”.................................................................5
Kennisclips week 3......................................................................................................................................... 6
Kennisclip 1: “Portfolio analyse”..........................................................................................................................6
Kennisclip 2: “SWOT analyse” (Strengths & weaknesses / Opportunities & threats)..........................................7
Kennisclips week 4......................................................................................................................................... 8
Kennisclip 1,2,3,4,5: “Groeistrategie van Ansoff”................................................................................................8
Kennisclips week 5....................................................................................................................................... 11
Kennisclip 1: “klantgerichte marketingstrategie – het STP model”...................................................................11
Kennisclip 2: “segmentatie”...............................................................................................................................11
Kennisclip 3: “targeting en positionering”.........................................................................................................12
Kennisclips week 6....................................................................................................................................... 12
Kennisclip 1: “P van product”.............................................................................................................................12
Kennisclip 2: “P van Prijs”...................................................................................................................................13
Kennisclip 3: “P van plaats”................................................................................................................................14
Kennisclip 4: “P van”..........................................................................................................................................14
Kennisclip 3: “P van promotie”...........................................................................................................................15
, Kennisclips week 1
Kennisclip 2: “het begrip marketing”
Marketing = het proces waarmee bedrijven waarde creëren voor de klant en sterke klantrelaties
opbouwen om in ruil daarvoor waarde van de klant te krijgen.
^balans zorgt ervoor dat je waarde terugkrijgt
Ook negatieve kant -> afspraken niet nakomen, ‘streekproduct’, milieubeloftes.
Kennisclip 3: “het marketing(plannings)proces”
Marketingproces gaat in 4 stappen:
1. Analyse
- Visie en missie
- Micro-, meso- en macro-omgeving
- Koopgedrag van consumenten en organisaties
- Portfolio- en SWOT-analyse
2. Strategie
- Marktgerichte strategie: marktexpansie en -positie
- Klantgerichte strategie: segmentatie, doelgroep keuze,
differentiatie en positieherkenning
- klantwaarde
3. Tactiek
- De vier P’s (product, prijs, plaats, promotie)
- Producten, diensten en merken
- Prijsbeleid
- Plaats: distributie
- Promotie: POEM-model
4. Implementatie en evaluatie (controleren en bijsturen)
- Organisatie
- PDCA-cyclus
- Controle
- Verantwoording
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller georginavdb. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $5.26. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
50155 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now