Birkbeck, University of London (BBK)
BBA
Supply Chain Management
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Supply Chain Management, 5e (Chopra/Meindl)
Chapter 2 Supply Chain Performance: Achieving Strategic Fit and Scope
True/False
1. A company’s competitive strategy defines the set of customer needs that it seeks
to satisfy through its products and services.
Answer: True
Difficulty: Easy
2. The value chain emphasizes the close relationship between all the functional
strategies within a company.
Answer: True
Difficulty: Moderate
3. A company’s product development strategy defines the set of customer needs that it
seeks to satisfy through its products and services.
Answer: False
Difficulty: Moderate
4. A company’s product development strategy specifies the portfolio of new products
that it will try to develop.
Answer: True
Difficulty: Easy
5. A company’s supply chain strategy specifies how the market will be segmented and
how the product will be positioned, priced, and promoted.
Answer: False
Difficulty: Easy
6. A company’s supply chain strategy determines the nature of procurement and
transportation of materials as well as the manufacture and distribution of the product.
Answer: True
Difficulty: Easy
7. The degree of supply chain responsiveness should be consistent with the implied
uncertainty.
Answer: True
Difficulty: Easy
, 8. The degree of supply chain responsiveness does not need to be consistent with the
implied uncertainty.
Answer: False
Difficulty: Moderate
9. To achieve complete strategic fit, a firm must ensure that all functions in the value
chain have consistent strategies that support the competitive strategy.
Answer: True
Difficulty: Moderate
10. To achieve complete strategic fit, a firm must ensure that all functions in the value
chain have diverse strategies that support functional goals.
Answer: False
Difficulty: Moderate
11. Because demand and supply characteristics change, the supply chain strategy must
change over the product life cycle if a company is to continue achieving strategic fit.
Answer: True
Difficulty: Easy
12. The supply chain strategy must be established at the beginning of the product life
cycle and not changed if a company is to continue achieving strategic fit.
Answer: False
Difficulty: Easy
13. To retain strategic fit, supply chain strategy must be adjusted over the life cycle of a
product and as the competitive landscape changes.
Answer: True
Difficulty: Moderate
14. The intercompany scope of strategic fit is essential today because the competitive
playing field has shifted from company versus company to supply chain versus
supply chain.
Answer: True
Difficulty: Moderate
15. The intercompany scope of strategic fit is no longer relevant today because the
competitive playing field has shifted from company versus company to supply chain
versus supply chain.
Answer: False
Difficulty: Easy
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