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Summary [u08a1] GLO-BUS Decision for Year 12 Team F
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Good Evening Class: During the twelfth year we made some major changes to our strategy. We wanted to work on increasing out image rating, P/Q rating and our Net Revenue. We focused on growth more than profit and tried to gain market share. In addition we lokked at our pricing to see fi we could...

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  • June 2, 2022
  • 5
  • 2020/2021
  • Summary

Subjects

  • glo bus
  • decision for year 12
  • team f – friendly fotos
  • team f
  • walter adams
  • glo bus decision for year 12 team f
  • glo bus decision for year 12
  • glo bus – decision for year 12

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  • Secondary school
  • BUS4993
  • 5
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[u08a1] GLO-BUS – Decision for Year 12




GLO-BUS – Decision for Year 12

Team F – Friendly Fotos

BUS4993 Business Capstone Project

Section 01 Jul 14, 2014 – Sep 19, 2014

Walter Adams

September 7, 2014




1


This study source was downloaded by 100000828511134 from CourseHero.com on 06-02-2022 15:46:45 GMT -05:00


https://www.coursehero.com/file/18945666/u08a1-GLO-BUS-Decision-for-Year-12-Team-F/

, [u08a1] GLO-BUS – Decision for Year 12




Good Evening Class:



During the twelfth year we made some major changes to our strategy. We wanted to

work on increasing out image rating, P/Q rating and our Net Revenue. We focused on

growth more than profit and tried to gain market share. In addition we lokked at our

pricing to see fi we could be more competitive. Here is our strategy during year 12 for

our company Friendly Fotos:



Year eleven we actually ranked in the top 25 across the country, so we are very

excited! Even though we made some advancements we still moved done in our

overall by 5 points, so there is definitely room for improvement. We are now tied for

third place; however, we are trying to see what can be done to increase our image

rating.

Product Design – During the 12th year we increased our entry level camera’s P/Q

rating to 3½ stars and a 4 star P/Q for the multi-feature cameras. We decreased the

entry level camera down to two focusing more on our multi feature camera. We also

made a few other design adjustments in an effort to increase the P/Q rating.



Marketing Focus- Once again we continued to market in Europe-Africa, then Asia-

Pacific, Latin America and last North America. We increased all of the on-line

retailers, local and multi-store-chains in each area because of cost. We did not


2


This study source was downloaded by 100000828511134 from CourseHero.com on 06-02-2022 15:46:45 GMT -05:00


https://www.coursehero.com/file/18945666/u08a1-GLO-BUS-Decision-for-Year-12-Team-F/

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