Retailmarketing is een examen apart van marketing. Dit examen is open boek. Maar aangezien deze cursus een hele pak is, kan u hierbij een overzicht vinden van heel de cursus!
Zo verliest u veel minder tijd op het examen met de juiste pagina te zoeken!
1. Retailsector, retailmarketing en detailhandel
Product push demand pull p8
Category killers echte specialisten p8
Pick-up points p8
Artifcial intelligence p9
Effective consumer response p8
Supply chain management p9
Categorymanagement p9 meer info op pagina 144
Platformverkoop p18
Verticale integratie p19
2. Future stores
Experience
Inspireren
Sociaal contact p25
Ultieme beleving geven update tech stack, social listening, stay human p25
Service & advies p26
3. Departement store
Micro-retailing
Etalage als marketinginstrument p31
Digitale technologie (storytelling) p31
Uniek!
Beleving en ontspanning p33
Instore analytics klantengedrag in de winkel analyseren p35
Digitalisering van klantencommunicatie p35
Omnichannel p36
Investeer in menselijk kapitaal p38
Trafic p109
2. Het fenomeen van de pop-up store
Pop-up store tijdelijk p58
3. Concept store, pilot store, flagship store
Productbeleving p62
Pilot store testwinkel (eerste winkel) p64
Flagship store dure locatie (limited editions) p66
4. De retail(r)evolutie
E-commerce (2de golf) p68
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