Samenvatting units english for marketeers 3 (professional english in use)
Vocabulaire English for marketeers 3 (professional english in use)
Samenvatting English for marketeers 2e jaar, professional english in use + market leader
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Arteveldehogeschool (Artevelde)
Bedrijfsmanagement: Marketing
English For Marketeers 3
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ENGLISH FOR MARKETEERS 3
VOCABULARY
UNIT 5 - MARKETING ETHICS
Social marketing Use of marketing technique to convince people to change their
behaviour for their own good or for the benefit of society. Ex:
encouraging smokers to stop smoking or persuading people to eat
more fresh fruit and vegetables.
Convince Overtuigen
Social problems Ex: crime or poverty
CSR Corporate social responsibility - taking positive actions for the
benefit of its staff and society as a whole
Socially responsible
CRM Cause related marketing – when a company donates money to a
charity, a non-profit organization or a good cause. Ex: UNICEF or
Oxfam. The brand is then associated with the charity.
Donates money to a charity Geld doneren aan een goed doel
Non-profit organization Non-profitorganisatie
Marketing partnership Marketingpartnerschap
Corporate partner Bedrijfspartner
Mutually beneficial Wederzijds voordelig
Donations Donaties
Funding Financiering
Principles and values Principes en warden
Green marketing The development and distribution of eco-friendly, or
environmental friendly, goods. Ex: washing powder that is not
harmful to the environment.
Eco-friendly Eco vriendelijk
Ethical Ethisch
Environmental sustainability Milieuduurzaamheid
Sustainable development Development that meets the needs of today without
compromising the ability of future generations to meet their
needs.
Environmental concerns Responsible citizens are aware of environmental concerns such as
global warming, and act to protect the environment.
Responsible purchasing Another way that a company can build or maintain a good
reputation.
Human rights Mensen rechten
Sustainable purchasing Duurzame aankoop
Animal testing is any scientific experiment or test in which a live animal is forced
to undergo something that is likely to cause them pain, suffering,
distress or lasting harm.
Donate money Geld doneren
,UNIT 6 – THE MARKETING ENVIRONMENT
Micro environment Micro-omgeving
Consumers Understand consumer needs
Competitors Differentiate your brand from your competitors
Employees Employing the right people and keeping them
motivated is essential
Media Media
Consumer programmes Consumentenprogramma’s
Consumer magazines Consumenten tijdschriften
Shareholders Aandeelhouders
Suppliers Leveranciers
Raw materials Grondstoffen
STEP analysis – PEST analysis Sociological, technological, economical and
political factors in the market environment on a
macro level
Sociological factors Sociologische factoren
Religions Religies
Leisure activities Vrijetijdsactiviteiten
Gender roles Geslachts rollen
Birth rates Geboortecijfers
Average life expectancy Gemiddelde levensverwachting
Attitudes to foreign products Houding tegenover buitenlandse producten
Opinions on environmental issues Opvatting over milieuproblemen
Technological factors Technologische factoren
Production Productie
Offer Aanbod
Distribution Distributie
Communication (with consumers) Communicatie
Economic factors Economische factoren
Interest rates Rente tarieven
Unemployment rate werkloosheidsgraad
GDP Gross domestic product = bruto binnenlands
product
Political factors Politieke factoren
Political stability Politieke stabiliteit
Nex tax/ business legislation Bedrijfswetgeving
International trade agreements Internationale handelsovereenkomsten
, UNIT 12 – BRAINSTORMING
Brainstorming Is a technique used by marketers during
product naming to find new names for
products, or during product development to
find new products and to generate ideas
Product naming Find new names for products
Product development Find new products
Participants in a brainstorming team Deelnemers aan een brainstormingsteam
Leader Leider
Scribe a person who copies out documents, especially
one employed to do this before printing was
invented. = a secretary
Team member Lid van een team
Problem statement Probleemstelling
Focus Focus
Innovative thinking Innovatief denken
Set the ground rules De spelregels opstellen
Judgements Oordelen
Criticisms Kritiek
Modified Gewijzigd
Risk-taking Het nemen van risico’s
Quantity of ideas How many there are
Quality How good they are
No ownership of ideas Ideas belong to the group
Hitchhike on/ build on other people’s creative Meeliften op / voortbouwen op andermans
ideas ideeën
Note down Scribe down
Get the creative juices flowing Get people thinking more creatively
Think out of the box Look at a problem frow a ne or different angle
Starting point Beginpunt
Random word generators Woordgenerator
Combinatory play Random words are listed and then put together.
You play with the combinations until you find a
promising new combination.
Ask novel questions New or different questions
UNIT 15 – SELLING PRODUCTS AND SERVICES
Sales force The people who sell a product or a service
Close a deal and make sale Een deal sluiten en verkopen
Sales pitch How they try to sell to you
Salesperson Een deal sluiten en verkopen
B2B Business to business
A purchaser in the procurement department is The lowest price or best payment terms
employed by a company to get the best deal
from their suppliers
Retail buyers Work for supermarkets or other types of retail
outlet.
B2C Business to consumer – individual clients or
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