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Business plan Idea
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Lecture notes of 8 pages for the course Business plan at University of Wales Trinity Saint David (Marketing research)
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4. ProductLittle Houses LTD will produce handmade cardboard houses for little kids from recycled
cardboard. Our product is formed from different sizes and models. From large castle houses to
miniature toys. Every product will be designed and drowned, painted and personalised as
required or colour-in cardboard designs, where kids can cover it with their own creativity.
We will produce 4 different models and sizes of products:
1. Large Castle - will include 4 castle turrets with roofs and 4 large castle walls;
Size: 2286 x 2286 x 1956 mm ( 90” x 90” x 77” )
2. Playhouses
Size: 914 x 685 x 1295 mm ( 36” x 27” x 51 “ )
3. Dolls house – open fronted
660 x 330 x 812 mm ( 26” x 13” x 32” )
4. Toy castle – miniature of play house, will have 4 turrets, 4 walls and 4 turret tops
Size: 660 x 660 x 305 mm ( 26” x 26”x 12” )
Perfects gifts for little ones, all products will be over painted and decorated as customers required or
came in blank canvas for kids creative works of art. The products will be deliver in durable
corrugated cardboard pieces, easy for assembly and storage. All products will be environmentally
friendly, fully recyclable and biodegradable.
Market analyses
Target customers
Principals worries in people life are children, our company came in parents help, keeping the kids
entertained, with a large eco-friendly, portable, easy to use and creative, a variety of products
which will be destinate for toddlers and kids, age 2-13years. Our potential customers will be all
people which are looking for gifts for children’s birthdays, families with children’s, schools, nurseries
and play groups. In the beginning our target region, will be national and in the future we want to
expand it international.
Because of high demand of educational toys as Montessori toys, in present, parents are looking for
multifunctional toys. The cardboard playhouses are perfect innovative and educational tools for little
ones. Our playhouses are not just walls and a roof, are multifunctional toys, educational and game
functions. These have playing role and develop children’s fine motor skills, creativity, imagination
and social skills by learning colours, letters, numbers or art. Our playhouses came in parents and
teachers demand. Because personalisation is in trend, we think that a best toy is when a child can
personalize with theirs original ideas. Our products will be created mostly for indoors games,
portable, safety and very easy to assembly.
Our price will be defined by monopolistic competition. Monopolistic competition is distinct by a lot
of small business and consumers, where the products are different and producers have control over
the price, the barriers to entry and out of the market are low. In short term the supernormal profit is
probable but in a long term the profit will decrease, as more firms enter to the market because of
low barriers to entry and innovation, the consumers will choose to buy alternative products of new
, entered companies. Cardboard toys is a new market, are not too many competitors in this area and
the price will be defined by our cost of production and our existing competitors on the market.
Market and Competition
According to Statista.com the global market toys and games is predictable to increase annually at
CAGR of 4,4 % during 2020-2023 and according to Motor Inteligence.com the rate is expected to
grow at CAGR of 9,91% during 2020-2025 period. In last years, a growth in the popularity of toys
and games was interactive and multi-functionals toys. Children has been very compatible with this
types of toys. In consumers demands, there in an growing needs for figures, plush toys, puzzles,
sports equipment and pre-school products. The demand of toys and games based on cartoon
characters, TV shows, and movies are best sales in the market. The first 5 players in the market are:
Mattel Inc., Lego Group, Hasbro Inc., Takara Tomy Co. Ltd, Banday Namco Holdings Inc.
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