Objectives:
• Explore the ethical responsibilities of communicators.
• Identify the code of ethics for journalists.
Code of Ethics of Communication Professionals
• Professionals are tasked to perform their duty in line with fulfilling the
goals of their specific discipline.
• Each profession has its own parameters to determine how one should
appropriately conduct his/her professional role in the society.
• Communication professionals must understand and apply ethical
principles in their job when they deliver information to the public.
Ethical communicators are egalitarian
• advocates that all people are equal in rights and opportunities
• speak and write in a manner that is easily understandable and
relatable to their audience
Ethical communicators are respectful
• remain respectful and calm, keeping emotions in check
• respectfully deal with all negative concerns
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