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DPR2605- Assignment 4 - Portfolio 2022 (Unisa)
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DPR2605- Assignment 4 - Portfolio 2022 (Unisa)
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DPR2605 (Applied Public Relations Programme)ASSIGNMENT 4 – PORTFOLIO 2022
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,INSERT DECLARATION FORM
, Table of Contents
INTRODUCTION.................................................................................................................................................................................................................................................................... 1
SECTION A - UNICEF in Nigeria............................................................................................................................................................................................................................................. 1
1. The stakeholders in the case study and their interests................................................................................................................................................................................................ 1
2. The strategic tactics and techniques used in the campaign......................................................................................................................................................................................... 2
3. The research methodology used to develop this plan................................................................................................................................................................................................. 3
4. Methods of evaluation used to determine results....................................................................................................................................................................................................... 3
5. The reasons for the success of the programme........................................................................................................................................................................................................... 3
SECTION B - THE “GLAMOURISED” KILLER – HUBBLY SMOKING.......................................................................................................................................................................................... 4
The RAISE formula (Research, Adaptation, Implementation of strategy and Evaluation)................................................................................................................................................4
Research and background............................................................................................................................................................................................................................................ 4
Adaptation................................................................................................................................................................................................................................................................... 7
Implementation of Strategy....................................................................................................................................................................................................................................... 10
Evaluation.................................................................................................................................................................................................................................................................. 11
Objectives and strategies........................................................................................................................................................................................................................................... 11
Budget breakdown..................................................................................................................................................................................................................................................... 11
CONCLUSION...................................................................................................................................................................................................................................................................... 14
SELF-ASSESSMENT............................................................................................................................................................................................................................................................. 15
REFERENCES....................................................................................................................................................................................................................................................................... 16
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