This is a 25-30 page document with all the information needed for your Unit 1 controlled assessment. It covers every AC and includes a variety of case studies and campaigns. It also includes links to websites that will help create your own campaign for AC3.1-3.3.
All notes are bullet pointed to m...
AC3.3
What is my campaign for change? Importance of the campaign?
Why I chose my campaign name, tagline, aims and objectives?
The methods I used, including why they would be appropriate and effective in achieving your aim, your target audience: who
they are and why they would respond to your campaign. (website)
Same as 3- other method (social media)
Same as 3- other method (poster/leaflet)
Same as 3- other method (merchandise)
My designs, images, text and layout, what they are and why they would be effective.
How did I use persuasive language to encourage change
Finance: explain why my campaign would be financially viable. Explain why you feel your timescale for the campaign is
realistic. Any other points you want to make about your campaign, such as any interesting ideas you took from successful
campaigns that you researched
AC3.2
Logo (goes on all materials)- https://www.canva.com/design/play?
category=tACZCvjI6mE and https://99designs.co.uk/logo-design
Wristbands- https://adband.com/
Posters- www.postermywall.com and https://www.cheapestprintonline.co.uk/ and
https://www.canva.com/posters/templates/
Badges- https://www.mine4sure.com/
Hoodies/ t-shirts – https://www.spreadshirt.co.uk/create-your-own and
https://www.tshirtstudio.com/t-shirt-printing
Create Facebook/ Twitter/ Instagram/ Snapchat posts- https://zeoob.com/ and
https://simitator.com/ and http://www.classtools.net/FB/home-page and
http://snapsr.com/
Flyers/ leaflets- https://www.instantprint.co.uk/flyers-leaflets
Images – https://www.pexels.com
Include – poster/leaflet, merch (mug, wristband, hoodie/t-shirt), social media platform
(Instagram, twitter)
Page number 1
,Name Candidate number - Date
Centre number -
AC3.1
Campaign name is Know Your Limit.
Chose this name because the campaign is about alcohol addiction
The message I want people to understand is to know your limit on the amount you
drink.
Aims
Campaign is targeting people with and without alcohol addictions.
Aim of the campaign is to make people aware to the dangers that occur with
drinking too much alcohol.
Example of these dangers may be life threatening liver damage.
Changes I am are trying to make is to help people either recover from their
addictions.
Drink in moderation rather than drinking too much or not drink too much alcohol in
the first place.
Campaign will contain information and ways to help and donate.
Objectives
I will produce and distribute materials that highlight the dangers and risks taken
when drinking too much alcohol.
Can obviously lead to addiction.
When people visit my website, they will be able to fill out their personal information
such as home address to receive a leaflet on alcohol addiction and how it affects
people.
Achievable as people have the choice to receive the leaflet, it is not forced upon
them.
Relevant to my campaign as it will reach my target audience which is people who are
interested in the campaign.
Learn more about the information provided to help themselves or someone, they
know recover from their alcohol addiction.
Will not take a specific amount of time as people will be able to receive leaflet
whenever they sign up to the website.
Justifications
Page number 2
, Name Candidate number - Date
Centre number -
Reason why I have chosen this campaign idea - many people drink alcohol however
not many people understand the risks and dangers of drinking too much which
causes addiction.
In England there are an estimated 602,391 dependent drinkers. (alcoholchange.org)
Only 18% are receiving treatment. (alcoholchange.org)
Shows that not many people take alcohol addictions seriously and may not know
much about it justifying the reason for creating this campaign.
Aim is to create awareness to those who are unsure about how addictions to alcohol
start and provide help for those who are already addicted.
Feature from the campaign Drink-aware which I would like to include is a live chat
service where trained professionals are available to help with any concerns you may
have related to alcohol addictions.
Target audience
Target audience for my campaign is people with existing alcohol addictions.
Target audience is relevant to my campaign - aiming to inform people of the dangers
associated with drinking heavily and addictions with alcohol and give them the help
and support to change that habit.
Potential victims may be people who are not financially stable or have some form of
mental health issue.
Depression which has resulted in them becoming addicted to alcohol.
Methods and Materials
I will be using posters, merchandise, a website, social media accounts and
wristbands to promote my campaign and create awareness.
Reason for this choice in materials is because posters are effective and persuasive.
Merchandise such as T-Shirt's can be worn in public promoting the campaign.
Campaigns website, KnowYourLimit.com, will have information on alcohol addiction
while also having professional advisors who can help people.
Social media accounts can spread information quickly as most people use social
media nowadays.
Wristbands are cheap and easy to manufacture while also promoting the campaign.
Finances
Page number 3
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