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Volledige Mediaplanning samenvatting van vak op Creative Business opleiding $5.98   Add to cart
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Summary

Volledige Mediaplanning samenvatting van vak op Creative Business opleiding

1 review
 33 views  1 purchase
  • Course
  • Mediaplanning
  • Institution
  • Hogeschool Van Amsterdam (HvA)

Volledige samenvatting van alle werkcollege's, hoorcollege's en kennisclips van het vak Mediaplanning van themasemester Mediamarketing van de opleiding Creative Business.

Preview 2 out of 14  pages

Document information

  • June 12, 2022
  • 14
  • 2021/2022
  • Summary

Subjects

  • mediaplanning
  • marketing vak
  • creative business
  • mediamarketing
  • creative business amsterdam

Written for

  • Hogeschool van Amsterdam (HvA)
  • Creative Business
  • Mediaplanning
All documents for this subject (6)

1  review

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By: jazzlinarentsen • 1 year ago

Seller

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CharelGijzen

Reviews received

Content preview

Tentamen
Mediaplanning
Creative Business – Tentamen 2e jaar




Naam Charel Gijzen

Studentnr Klik hier om een studentnummer in te voeren
Klas Klik hier om een klas in te voeren

Module Mediaplanning
Docent Klik hier om een docent in te voeren
Datum Selecteer een datum voor datum

, Mediaplanning
Charel Gijzen




Inhoudsopgave
Kennisclip 1............................................................................................................................ 2




Kennisclip 1
Trends mediaplanning

Trends Mediaplanning:
Groei (vaak reclamevrije) media en content platformen: Netflix/Spotify → Ten koste van
lineaire tv of radio waar reclame kan worden gemaakt

Mediaconvergentie: Mediakanalen kruipen naar elkaar toe
Oude media (TV, bioscoop, radio, tijdschriften) steeds vaker online
→ Kranten lezen via een app

Mediafragmentatie: De consument moet zijn aandacht verdelen over steeds meer media →
Meer media inzetten om de consument te bereiken met de boodschap

We gebruiken traditionele media steeds meer informatie, social media en tijdverdrijf

Media-mediatasking: De consument gebruikt steeds meer media tegelijkertijd → Smart
phone in ene hand tegelijktijdig met tv aan.



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