The airline industry, is a business that transports paying people and goods by air through airplanes and helicopters on scheduled routes regularly. (Dictionary, 2019) , It supports 65.5 million of jobs across the world, and most of them are in the industry. Being structured as, general, military a...
1.0 Introduction.....................................................................................................................................2
2.0 Key marketing concepts and terminology applicable to Air Canada................................................3
2.1 Branding Air Canada....................................................................................................................3
2.2 Air Canada Product Strategy........................................................................................................4
3.0 Marketing strategies and programs that helped Air Canada to achieve its objectives....................5
, 3.1 Air Canada Marketing Strategies and Objectives.........................................................................5
3.2 Ethical considerations -How Air Canada achieve its objectives....................................................6
4.1 7PS used in Air Canada in daily organisational operations...........................................................6
4.2 STP used in Air Canada daily organisational operations...............................................................7
...............................................................................................................................................................9
AIR CANADA CROSS FUNCTIONAL RELATIONSHIPS OF THE MARKETING FUNCTIONS TO OTHER
DEPARTMENTS......................................................................................................................................9
6.0 Conclusion.....................................................................................................................................10
7.0 References.....................................................................................................................................11
1.0 Introduction
The airline industry, is a business that transpots paying people and goods by air
through airplanes and helicopters on scheduled routes regularly. (Dictionary, 2019) ,
It supports 65.5 million of jobs across the world, and most of them are in the
industry. Beeing structured as, general, military and commercial airlines. In the
airline industry the segmentation is decribed as the separation between business
and economy passangers. According to Zang (2018), airlines in present are more
profitable than any time in history, in 2018, the airlines transported, 4.4 billion
travellers on scheduled flights, up 6.9 percent from 2017, a further 284 million air
travel. (IATA, 2019) On the other hand,has to face a lot of difficulties such as, climate
change sustainability, passenger safety.
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