Business Logistics Management Test Midterm Exam....MKT 315...QUESTIONS AND ANSWERS
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Course
MKT 315
Institution
MKT 315
• Question 1
4 out of 4 points
Management should develop and operate the marketing channel in such a way as to:
Selected
Answer: support and enhance the other strategic variables of the marketing mix.
Correct
Answer: support and enhance the other strategic variables of the marke...
Course Business Logistics
Management Test Midterm Exam
Started 10/31/19 12:51
PM Submitted 10/31/19 1:18
PM Due Date 11/4/19 9:00 AM
Status Completed
Attemp 116 out of 120 points
t Score
Time 27 minutes out of 2 hours
Elapse
d
Instructions This midterm exam consist of 30 multiple choice questions and covers
the material in Chapters 1 through 7.
Results Submitted Answers, Correct Answers, Feedback
Displaye
d
• Question 1
4 out of 4 points
Management should develop and operate the marketing channel in such
a way as to:
Selected
Answer:
support and enhance the other strategic variables of the
marketing mix.
Correct
Answer:
support and enhance the other strategic variables of the
marketing mix.
• Question 2
4 out of 4 points
A multi-channel strategy means:
Selected
Answer:
a company reaches its customers through more
than one channel.
Correct
Answer:
a company reaches its customers through more
than one channel.
• Question 3
4 out of 4 points
In the development of channel strategy, the channel manager is faced
with:
Selected
Answer:
an allocation
decision.
Correct
Answer:
an allocation
decision.
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