How can a business use social media to interact with customers
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Course
P1, P2, M1 and D1
Institution
PEARSON (PEARSON)
P1, P2, M1 and D1 are guaranteed as the source has been corrected by an examiner. The source is about how can a business use social media to promote its products and interact with customers.
how can a business use social media to interact with customers
business using social media
Written for
BTEC
PEARSON (PEARSON)
IT, Cambridge national information technologies
P1, P2, M1 and D1
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How can
businesses use
social media
,Contents
P1...............................................................................................................................................................5
Creating an image or brand.....................................................................................................................5
Promoting products and/ or services......................................................................................................6
Communicating with customers:............................................................................................................9
Customer Services:...................................................................................................................................9
Resolving queries and managing issues:...............................................................................................10
P2............................................................................................................................................................12
Audience profile:....................................................................................................................................12
M1. Different ways that a business can use social media to interact with the target audience for their
products/services...................................................................................................................................15
What is the traditional media?...............................................................................................................15
Relationship between Traditional media and Social media:................................................................16
Advertising on traditional media vs advertising on social media:.......................................................16
How can a business use social media to attract customers?................................................................18
Attracting customers by advertising on social media:..........................................................................18
How can keywords and search engine affect the customer attraction?...............................................19
SEO (Search Engine Optimization):......................................................................................................19
Cookies:..................................................................................................................................................20
Direct & Indirect advertising:................................................................................................................21
D1: Evaluate the business use of social media to interact with customers and promote products for
services to a target audience..................................................................................................................23
Hashtags:................................................................................................................................................23
Special offers:.........................................................................................................................................25
Posting different formats of content:....................................................................................................25
Add links to the business’ social media profile:....................................................................................26
Helping page:.........................................................................................................................................27
Encouraging customers to ‘follow’, ‘share’ and ‘like’ the business’ post:............................................28
2
, In my assignment, I have been asked to explain how a business uses social media to promote their
products and services. In addition, I have been asked to implement social media activities in a
business to meet requirements.
Introduction
Every business wants to become more popular to be easily identified and to increase its
sales, and now in these days that is more than easy and can be achieved by many
different ways, one of these ways is social media and the usage of popular platforms,
e.g. Instagram, Facebook and Twitter and so on.
To make a popular social media profile and therefore a successful company there are
several points that you need to cover, which are the points that I am going to write
about in this report, so these points are:
● Firstly, you need to create a brand image, so your company is identified.
3
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